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50

Nyu

Worth a look

Shows a sweet-spot price point ($32.02 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Market size 26Growth 63Conversion 32Competition 74Returns 56Price range 85Avg price 95Brand share 21Review moat 47Quality gap 32

Avg price

Incredible$32.02

avg listing price — sweet spot $15–$100

Price range

Great$10.12–$49.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Growth

Good+40.3%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay1,756.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$107K

$107K/yr · 130K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Is nyu profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nyu is a $107K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nyu market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$80K–$96K
units × avg price
Conversion rate
2.6%
Avg BSR
#1,276
Page quality
0%
Prime
93%
Sponsored
79%
Out of stock
26.1%
Avg brand age
42 months
Avg seller age
196 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

5%

  • Barnesmith65%
  • LOGOVISION9%
  • Desert Cactus9%
  • College Flags & Banners Co.6%
  • Venley3%
  • Campus Lab3%
  • Open — no brand owns it (4 brands, 5%)

nyu demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 4.5×

Top nyu search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • nyu merch34K/yr
  • nyu37K/yr
  • nyu sweatshirt27K/yr
  • nyu hoodie13K/yr
  • nyu flag6K/yr
  • nyu pennant4K/yr
  • new york university apparel6K/yr
  • new york university4K/yr
All search terms

Top nyu products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$9K12%$13K16%$17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about nyu

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Well made great looking hat”

Material Quality25%

“fine material”

Shape/Style17%

“Great appearance”

Soft Feel17%

“loved the soft”

Durability4%

“This one is built to last and beautiful”

Texture/Consistency-Overall4%

“The texture is so nice and not cloth and fast fading like others”

What buyers complain about

Color25%

“NOT violet like some others”

Top return reasons

Size-Overall58%
Color11%
Advertised Vs Actual Product5%
Thin3%
Material Quality3%
Quality-Overall3%
Print Quality3%
Shape/Style3%
Value For Money1%
Width1%

Common nyu questions

Is nyu profitable to sell on Amazon United States?
The niche generates $107K/yr across 42 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the nyu niche?
10 brands and 12 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in nyu?
Top complaints mined from reviews: Color. The return rate is 2.8%.
When does demand for nyu peak?
Demand peaks in Apr–May–Jun–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the nyu niche?
Listings span $10.12–$49.93; the average listing price is $32.02 (sweet spot $15–$100). The average incumbent carries 1,756 reviews — the moat a new listing must climb.