Nustep
FailProducts sell for $513.03 on average, outside the sweet spot, so Nustep is a Fail.
- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $653K/yr212K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 44%top-5 click share · 15 brands · 28 sellers
Flapen Score
Nustep against its category
The dotted line is the Sports & Outdoors average. Past it, Nustep is stronger. Inside it, weaker.
Market
The Nustep market on Amazon at a glance
Shoppers on Amazon United States searched for Nustep 212K times last year and spent an estimated $653K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $653K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $653Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- recumbent elliptical25K searches a year
02 · Price
A sale here is worth $513.03.
Listings sell for $513.03 on average, from $33.02 to $4818.49. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $513.03 that is $0 to $51K a year per listing.
- Average price
- $513.03above the $15 to $100 sweet spot
- Price range
- $33.02–$4818.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$51K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #94 within Cardio Training. It carries 3,454 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 62%
- Out of stock, average day
- 11.0%
- Average rank
- #94in Cardio Training
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 3,454per listing
- Listings tracked
- 34
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Nustep products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sunny Health & Fitness Nova Smart Indoor Cycling Bike Magnetic Resistance Exercise Bike with SunnyFit App Quiet Belt Drive & Compact Home Cardio Bike for Beginners
- Price
- $267.76
- Rating
- 4.3/5
- Reviews
- 4,264
- Age
- 1y ago

Sunny Health & Fitness Vega Smart Indoor Cycling Bike Magnetic Resistance Exercise Bike with SunnyFit App Quiet Belt Drive & Family-Friendly Home Cardio Design
- Price
- $349.09
- Rating
- 4.3/5
- Reviews
- 4,264
- Age
- 1y ago

YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 300 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss Friction-Black
- Price
- $189.07
- Rating
- 4.4/5
- Reviews
- 25,045
- Age
- 3y ago

Sunny Health & Fitness Electromagnetic Recumbent Cross Trainer Exercise Elliptical Bike w/Arm Exercisers Easy Access Seat & Exclusive SunnyFit App Enhanced Bluetooth Connectivity - SF-RBE4886SMART
- Price
- $637.79
- Rating
- 4.4/5
- Reviews
- 663
- Age
- 4y ago

JLL Smart Cross Trainer Recumbent Exercise Bike with Arm Exercisers 8-Level Magnetic Resistance Stationary Machine LCD Bluetooth Fit App Home Workout Cardio Equipment Seniors & Adults
- Price
- $373.93
- Rating
- 4.4/5
- Reviews
- 526
- Age
- 10mo ago
Trending
estimated 90-day click momentum
CURSOR FITNESS Recumbent Exercise Bike Quiet Recumbent Stationary Bike for Adults & Seniors Magnetic Stationary Bike with 16-Level Resistance Supports 350LB Heart Rate Handle & LCD Display
- Price
- $255.67
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1mo ago

Sunny Health & Fitness 16.9-Inch Mountain Climb Stair Stepper with Handlebar SunnyFit App Trainer-Led Workouts Low-Impact Full-Body Cardio Compact Folding Design - SF-S021001
- Price
- $169.69
- Rating
- 4.1/5
- Reviews
- 322
- Age
- 3y ago

Sunny Health & Fitness Orion Smart Indoor Cycling Bike Performance Magnetic Exercise machine with SunnyFit App 29 LB Flywheel 330 LB Capacity & Quiet Belt Drive
- Price
- $499.81
- Rating
- 4.3/5
- Reviews
- 4,264
- Age
- 1y ago

Sunny Health & Fitness SMART Elliptical Machine Total Body Cross Trainer with Hyper-Quiet Magnetic Belt Drive Low Impact Exercise Equipment and Exclusive SunnyFit App Enhanced Bluetooth
- Price
- $258.68
- Rating
- 4.1/5
- Reviews
- 20,018
- Age
- 2y ago

Marcy Portable Mini Pedal Exercise Cycle Compact Bike with Adjustable Manual Resistance 8 Pounds NS-912
- Price
- $33.02
- Rating
- 4.1/5
- Reviews
- 1,606
- Age
- 15y ago
Newest
by launch date
CURSOR FITNESS Recumbent Exercise Bike Quiet Recumbent Stationary Bike for Adults & Seniors Magnetic Stationary Bike with 16-Level Resistance Supports 350LB Heart Rate Handle & LCD Display
- Price
- $255.67
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1mo ago

CURSOR FITNESS Recumbent Exercise Bike Quiet Recumbent Stationary Bike for Adults & Seniors Magnetic Stationary Bike with 16-Level Resistance Supports 350LB Heart Rate Handle & LCD Display
- Price
- $282.24
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 8mo ago

JLL Smart Cross Trainer Recumbent Exercise Bike with Arm Exercisers 8-Level Magnetic Resistance Stationary Machine LCD Bluetooth Fit App Home Workout Cardio Equipment Seniors & Adults
- Price
- $373.93
- Rating
- 4.4/5
- Reviews
- 526
- Age
- 10mo ago

Recumbent Exercise Bike Recumbent Stationary Bike for Home Recumbent Bike with 400LB Weight Capacity Whisper-Quiet 16 Levels Magnetic Resistance Heart Rate and Multi-Function LCD Comfortable Seat
- Price
- $375.60
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 10mo ago

Sunny Health & Fitness Orion Smart Indoor Cycling Bike Performance Magnetic Exercise machine with SunnyFit App 29 LB Flywheel 330 LB Capacity & Quiet Belt Drive
- Price
- $499.81
- Rating
- 4.3/5
- Reviews
- 4,264
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
28
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 86%
Open market
12%
- Sunny Health & Fitness63%
- YOSUDA6%
- JLL Fitness6%
- CURSOR FITNESS5%
- TEETER5%
- VANSWE3%
- Open — no brand owns it (9 brands, 12%)
Demand
Nustep search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Search terms
Top Nustep search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- recumbent elliptical25K/yr
- recumbent cross trainer27K/yr
- sunny exercise bike29K/yr
- recumbent stepper20K/yr
- sunny health and fitness bike20K/yr
- sunny bike14K/yr
- sunny stationary bike9K/yr
- recumbent elliptical bike7K/yr
- recumbent exercise bike with arm movement7K/yr
- recumbent bike with arm exerciser9K/yr
Reviews and returns
What reviews say buyers love and hate about Nustep
We read the reviews and the return reasons for every product selling here.
“Difficult to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nustep questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









