Nrs Knife
Worth a lookShows a sweet-spot price point ($56.02 avg), but a small market ($54K/yr) keeps it on the watch list.
Avg price
Great$56.02avg listing price — sweet spot $15–$100
Review moat
Great240.32avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.4%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$16.90–$159.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$54K$54K/yr · 37K searches
Is nrs knife profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nrs knife is a $54K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nrs knife market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $28K–$42K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #386
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 3.9%
- Avg brand age
- 79 months
- Avg seller age
- 177 days
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
36
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
4%
- NRS61%
- GEAR AID21%
- Scuba Choice9%
- Morakniv2%
- TI GEEK2%
- Rothco1%
- Open — no brand owns it (5 brands, 4%)
nrs knife demand & seasonality
Weekly Amazon search volume, last 102 weeks — +67.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×
Top nrs knife search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nrs knife10K/yr
- river knife7K/yr
- kayak knife5K/yr
- kayak knife for pfd4K/yr
- nrs pilot knife4K/yr
- water rescue knife4K/yr
- pilot knife3K/yr
Top nrs knife products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GEAR AID Akua Blunt Tip Paddle Knife with Serrated Blade and Quick Release Sheath Titanium-Coated 3 Blade
GEAR AID$34.064.4★943 rev
NRS 2024 Pilot Knife | Safety Knife Flare
NRS$55.644.3★28 rev
NRS 2024 Pilot Knife | Safety Knife Black
NRS$56.504.8★23 rev
Scuba Choice Compact Stainless Steel Blunt Tip Dive Knife - 2.3 Plain Edge Blade with Ergonomic Nylon Handle Durable for Scuba Diving Snorkeling & Water Sports - Black/Silver
Scuba Choice$20.144.2★645 rev
NRS 2024 Co-Pilot Knife | Safety Knife Flare
NRS$51.364.3★23 rev
Newest
by launch date
Dive Knife 6.7 Compact Scuba Knife Made of Stainless Steel with Titanium Coating with Yellow Handle Diving Knife with Sheath and Leg Strap Scuba Diving Gear for Spearfishing and Survival
Diximus$16.9039 rev
NRS Titanium Pilot Knife
NRS$159.853 rev
NRS 2024 Pilot Knife | Safety Knife Flare
NRS$55.6428 rev
NRS 2024 Pilot Knife | Safety Knife Black
NRS$56.5023 rev
NRS 2024 Co-Pilot Knife | Safety Knife Flare
NRS$51.3623 rev
Trending
90-day click momentum
NRS 2024 Co-Pilot Knife | Safety Knife
NRS$51.464.4★
TI GEEK Titanium Survival Scuba Diving Fixed Blade Knife with Sheath & Straps - Holster on Divers BCD Thigh/Leg GC Belt Buckle or Wrist Cutting Serrated Edge & Line Cutter - Yellow Blunt Tip
TI GEEK$50.883.6★
GILL Personal Rescue Knife with Folding Titanium Coated Serrated Blade
Gill$41.344.5★
NRS 2024 Pilot Knife | Safety Knife Flare
NRS$55.644.3★
GEAR AID Akua Blunt Tip Paddle Knife with Serrated Blade and Quick Release Sheath Titanium-Coated 3 Blade
GEAR AID$34.064.4★
What reviews say buyers love and hate about nrs knife
What buyers praise and complain about, mined from review topics.What buyers love
“Incredible build quality”
“I liked that this one had the blunt tip and serrated edge,”
“Value for the money was perfect”
“Great fit”
“So easy to use”
“the unique design that fits so good in my hand”
“Strong and durable”
“the cork handle doesn't slip in wet hands”
“It is quite light weight for being a fixed blade”
“Quality thick metal, nice size, solid blade”
What buyers complain about
“has rust on it”
“First off let me say this knife is SMALL”
“But it's not worth more than that”
“The best part is it is not easy deploy by itself”
“Currently gluing together”
“the original thickness gave it the reputation it has had up until now”
“lost their elasticity very quick”
“Mediocre”
“A bit flimsy in the handle”
“Out of the box the knife was sharp”
Top return reasons
Common nrs knife questions
- Is nrs knife profitable to sell on Amazon United States?
- The niche generates $54K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +67.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the nrs knife niche?
- 11 brands and 36 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in nrs knife?
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Value For Money. The return rate is 2.1%.
- When does demand for nrs knife peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the nrs knife niche?
- Listings span $16.90–$159.85; the average listing price is $56.02 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.