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Notre Dame Blanket

Fail

The top 5 brands take 100% of clicks, so Notre Dame Blanket is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$41K/yr32K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
58%top-5 click share · 4 brands · 23 sellers

Flapen Score

Notre Dame Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Notre Dame Blanket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Notre Dame Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Notre Dame Blanket 32K times last year and spent an estimated $41K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
3.2%
Market size, estimated
$41Ka year
Peak month
December18.3× the quietest month
Top search term
notre dame blanket27K searches a year

02 · Price

A sale here is worth $39.70.

Listings sell for $39.70 on average, from $21.02 to $67.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $39.70 that is $0 to $4K a year per listing.

Average price
$39.70inside the $15 to $100 sweet spot
Price range
$21.02–$67.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #266 within Home & Kitchen. It carries 617 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
17.8%
Average rank
#266in Home & Kitchen
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
617per listing
Listings tracked
18

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Notre Dame Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 241%
  • Brand 36%
  • Brand 44%

Demand

Notre Dame Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 18.3×

Reviews and returns

What reviews say buyers love and hate about Notre Dame Blanket

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Advertised Vs Actual Product”
2.7%of orders come back
“It would be nice if the seller posted more images of the product and discloses that information”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Notre Dame Blanket questions

Answered from the same tracked data.