Is nose plugs profitable to sell on Amazon United States?

The niche generates $758K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +174.0%. Flapen's verdict: Worth a look (65/100).

How competitive is the nose plugs niche?

12 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in nose plugs?

Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 1.8%.

When does demand for nose plugs peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 5.8× the quietest.

What does it cost to enter the nose plugs niche?

Listings span $4.47–$15.51; the average listing price is $7.25 (sweet spot $15–$100). The average incumbent carries 3,805 reviews — the moat a new listing must climb.

Nose Plugs

Worth a look

Shows demand growing +174.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+174.0%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Market size

Good$758K

$758K/yr · 851K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,804.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.25

avg listing price — sweet spot $15–$100

Price range

Bad$4.47–$15.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

Is nose plugs profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nose plugs is a $758K/yr Amazon United States market (851K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

nose plugs market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $580K–$725K; units × avg price
Conversion rate: 12.3%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.8%
Avg brand age: 44 months
Avg seller age: 153 days

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

17%

Hurdilen29%
Speedo24%
Zooshine11%
Pengxiaomei8%
WODE6%
Haikole5%
Open — no brand owns it (6 brands, 17%)

nose plugs demand & seasonality

Weekly Amazon search volume, last 104 weeks — +174.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Open Trend

Top nose plugs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nose plugs for swimming226K/yr +279.2%10.8% conv.
nose plugs91K/yr +73.0%6.7% conv.
nose clip for swimming85K/yr +140.6%9.4% conv.
swimming nose clip62K/yr +142.8%10.6% conv.
nose plugs for swimming for kids47K/yr >1,000%13.6% conv.
swimming nose plug38K/yr +178.7%8.8% conv.
kids nose plugs for swimming24K/yr +556.9%11.8% conv.
nose clip52K/yr +11.1%3.3% conv.
nose plug39K/yr +72.8%6.9% conv.
swim nose clip35K/yr +97.7%10.3% conv.

All search terms

Top nose plugs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hurdilen Swimming Nose Clip 14 Packs Swim Nose Plugs with Waterproof Silica Gel for Kids (Age 7+) and Adults Multi-Color

Hurdilen$6.824.2★9,578 rev

Speedo Unisex Nose Clip for Swimming Waterproof Reusable Training

Speedo$6.744.1★12,324 rev

Pengxiaomei 15Pcs Swimming Nose Clips Nose Plugs for Swimming with Waterproof Silica Gel for Kids (Age 7+) and Adults Bright Colors

Pengxiaomei$6.924.3★96 rev

8 Pieces Silicone Swimming Nose Clip Waterproof Silica Gel Surfing Nose Plug Protector Soft Latex Plugs for Kids and Adults (8 Colors)

WODE$5.714.1★2,569 rev

Hurdilen Swimming Nose Clip 14 Packs Swim Nose Plugs with Waterproof Silica Gel for Kids (Age 7+) and Adults Multi-Color (Transparent Type)

Hurdilen$7.704.2★9,578 rev

Newest

by launch date

Haikole Swimming Nose Clip 10 Pack Waterproof Silicone Nose Plugs for Adults & Kids (Age 7+) with Storage Case Multi-Color Anti-Slip Clip for Swimming/Surfing (Multicolor)

Haikole$4.4741 rev

3mo ago

Wanmu 6Pcs Nose Plugs for Swimming Soft Silicone Swim Nose Clip with Storage Cases Non-Slip Waterproof Swimming Nose Plug Fit for Adults Kids Children Aged 7+ Pool Training Diving Water Sports

Wanmu$6.7520 rev

5mo ago

Pengxiaomei 15Pcs Swimming Nose Clips Nose Plugs for Swimming with Waterproof Silica Gel for Kids (Age 7+) and Adults Bright Colors

Pengxiaomei$6.9296 rev

6mo ago

Swimming Nose Clip - 10 Packs Silicone Swim Nose Plugs for Kids (Age 7+) and Adults Waterproof Pool Nose Plugs for Diving Swimming and Other Water Sports with Storage Box Multi-Color

STSAIL$7.12243 rev

1y ago

Speedo Unisex Nose Clip for Swimming Waterproof Reusable Training

Speedo$9.2512,324 rev

2y ago

What reviews say buyers love and hate about nose plugs

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Fits good”

Value For Money11%

“Great value”

Quality-Overall10%

“Overall, a very solid product for the price”

Color10%

“They are bright colors”

Comfort-Overall10%

“Most comfortable”

Efficiency8%

“Effective”

Water Resistance7%

“Good for kids swimming”

Ease Of Use5%

“Easy to put on”

Advertised Vs Actual Product3%

“Works as should”

Grip2%

“doesn't slide off”

What buyers complain about

Size-Overall30%

“too small”

Durability8%

“Easily broken”

Comfort-Overall7%

“not that comfortable”

Grip6%

“Clips slip off”

Functionality-Overall5%

“Doesn't stay on”

Pain Relief-Overall5%

“start to hurt”

Quality-Overall5%

“Garbage”

Ease Of Use4%

“not easy to position”

Flexibility2%

“these are not flexible at all”

Adjustability/Rotatability/Reclining2%

“They are not adjustable”

Top return reasons

Size-Overall62%

Comfort-Overall8%

Functionality-Overall7%

Advertised Vs Actual Product3%

Value For Money3%

Grip3%

Pain Relief-Overall2%

Defective Material/Parts2%

Ease Of Use1%

Material Quality1%

Common nose plugs questions

Is nose plugs profitable to sell on Amazon United States?: The niche generates $758K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +174.0%. Flapen's verdict: Worth a look (65/100).
How competitive is the nose plugs niche?: 12 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in nose plugs?: Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 1.8%.
When does demand for nose plugs peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
What does it cost to enter the nose plugs niche?: Listings span $4.47–$15.51; the average listing price is $7.25 (sweet spot $15–$100). The average incumbent carries 3,805 reviews — the moat a new listing must climb.