Northwestern University Apparel
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.91avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$6.97–$73.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+34.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,872.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 65K searches
Is northwestern university apparel profitable on Amazon?
According to Flapen's Amazon United States niche tracking, northwestern university apparel is a $38K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
northwestern university apparel market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $30K–$37K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #5,054
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 74%
- Out of stock
- 12.7%
- Avg brand age
- 69 months
- Avg seller age
- 193 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
18 flat
Sellers
17
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
25%
Top 20: 57%
Open market
26%
- Barnesmith27%
- LOGOVISION17%
- MUK LUKS9%
- Wes and Willy8%
- Campus Lab7%
- Desert Cactus7%
northwestern university apparel demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.6% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 3.8×
Top northwestern university apparel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- northwestern university apparel34K/yr
- northwestern14K/yr
- northwestern university10K/yr
- northwestern sweatshirt6K/yr
Top northwestern university apparel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barnesmith Northwestern University NWU Wildcats Hooded Sweatshirt Heritage Purple X-Large
Barnesmith$34.884.6★7,702 rev
Northwestern University Official Stacked Short Sleeve Mens Cotton T-Shirt Purple Large
LOGOVISION$17.954.6★231 rev
NCAA Northwestern Wildcats Game Day by MUK LUKS Slipper Socks Medium
MUK LUKS$12.734.4★10 rev
Barnesmith Northwestern University NWU Wildcats Hooded Sweatshirt Heritage Purple Large
Barnesmith$47.284.6★7,702 rev
MUK LUKSWomens Game Day Heat Retainers-Northwestern Purple
MUK LUKS$15.715.0★5 rev
Newest
by launch date
Fan Girl Northwestern Womens College Basketball Tee Unisex Fit Wildcats Apparel 100% Cotton Faded Black T-Shirt Size Medium
Fan Girl$23.250 rev
LOGOVISION Northwestern University School Name Arch Unisex Adult Crewneck Sweatshirt Athletic Heather Large
LOGOVISION$27.494 rev
LOGOVISION Northwestern University School Name Arch Unisex Adult Crewneck Sweatshirt Athletic Heather Medium
LOGOVISION$27.664 rev
Northwestern University Wildcats Knockout Arch Sweatshirt
Campus Lab$34.580 rev
Northwestern University Arch Logo Unisex Adult T Shirt Purple Large
LOGOVISION$19.21340 rev
Trending
90-day click momentumNorthwestern University Official Stacked Short Sleeve Mens Cotton T-Shirt Purple Large
LOGOVISION$17.954.6★
Barnesmith Northwestern University NWU Wildcats Short-Sleeve T-Shirt Spirit Purple X-Large
Barnesmith$18.604.7★
Barnesmith Northwestern University NWU Wildcats Hooded Sweatshirt Heritage Purple X-Large
Barnesmith$34.884.6★
Fan Girl Northwestern Womens College Basketball Tee Unisex Fit Wildcats Apparel 100% Cotton Faded Black T-Shirt Size Medium
Fan Girl$23.250.0★
Wes and Willy NCAA Kids Fleece Hoodie Northwestern Wildcats M Grape
Wes and Willy$46.994.6★
What reviews say buyers love and hate about northwestern university apparel
What buyers praise and complain about, mined from review topics.What buyers love
“I love this shade of purple”
“Fits great looks great”
“Simple yet super effective”
“Perfect thickness for Summer wear”
“Keeps my drink cold for an extended period of time”
What buyers complain about
“Plus the color is fading”
“A poor purchase”
Top return reasons
Common northwestern university apparel questions
- Is northwestern university apparel profitable to sell on Amazon United States?
- The niche generates $38K/yr across 69 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the northwestern university apparel niche?
- 18 brands and 17 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in northwestern university apparel?
- Top complaints mined from reviews: Color, Quality-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for northwestern university apparel peak?
- Demand peaks in Sep–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the northwestern university apparel niche?
- Listings span $6.97–$73.95; the average listing price is $29.91 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.