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North Face Sleeping Bag

Fail

The top 5 brands take 98% of clicks, so North Face Sleeping Bag is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$91K/yr45K searches / yr
90-day growth
+21.7%search demand this quarter
Competition
44%top-5 click share · 7 brands · 49 sellers

Flapen Score

North Face Sleeping Bag against its category

The dotted line is the Sports & Outdoors average. Past it, North Face Sleeping Bag is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Sleeping Bag market on Amazon at a glance

Shoppers on Amazon United States searched for North Face Sleeping Bag 45K times last year and spent an estimated $91K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+21.7%
Conversion, latest week
1.5%
Market size, estimated
$91Ka year
Peak month
September1.8× the quietest month
Top search term
north face sleeping bag24K searches a year

02 · Price

A sale here is worth $136.68.

Listings sell for $136.68 on average, from $24.31 to $339.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $136.68 that is $0 to $14K a year per listing.

Average price
$136.68above the $15 to $100 sweet spot
Price range
$24.31–$339.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #347 within Sleeping Bags & Camp Bedding. It carries 870 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#347in Sleeping Bags & Camp Bedding
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
870per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top North Face Sleeping Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

49

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

1%

  • Brand 184%
  • Brand 28%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

North Face Sleeping Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top North Face Sleeping Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north face sleeping bag24K/yr
  • the north face sleeping bag8K/yr
  • sleeping bag north face5K/yr
  • northface sleeping bags for adults4K/yr
  • north face sleeping bags for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Sleeping Bag

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Warmth”
16%of negative reviews mention “Size-Overall”
4.2%of orders come back
“It's a little large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common North Face Sleeping Bag questions

Answered from the same tracked data.