North Carolina Tarheels
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.42avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good906.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.38–$153.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 1.1M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Is north carolina tarheels profitable on Amazon?
According to Flapen's Amazon United States niche tracking, north carolina tarheels is a $59K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
north carolina tarheels market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $227K–$284K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #685
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 8.0%
- Avg brand age
- 54 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
28
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
33%
Top 20: 72%
Open market
41%
- TCK19%
- Desert Cactus15%
- Snuggie8%
- Smack Apparel7%
- CUSTOMI5%
- Montana West5%
north carolina tarheels demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 9.2×
Top north carolina tarheels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- unc753K/yr
- unc chapel hill merch47K/yr
- north carolina tarheels78K/yr
- unc chapel hill12K/yr
- tar heels25K/yr
- university of north carolina15K/yr
- unc tarheels24K/yr
- unc merch14K/yr
- tarheels apparel men18K/yr
- tar heels merch12K/yr
Top north carolina tarheels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Large)
TCK$17.774.8★1,621 rev
Snuggie North Carolina Tar Heels The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed Collegiate
Snuggie$39.674.5★40 rev
Desert Cactus University of North Carolina Baseball Hat UNC Chapel Hill Tar Heels Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style F1) White
Desert Cactus$29.494.7★39 rev
Desert Cactus University of North Carolina Baseball Hat UNC Chapel Hill Tar Heels Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style D1) Blue
Desert Cactus$29.144.7★39 rev
City of Champions T-Shirt for North Carolina College Fans (SM-5XL) (Carolina Blue Short Sleeve 3X-Large)
Smack Apparel$26.194.8★94 rev
Newest
by launch date
Montana West UNC Sling Bag Quilted Crossbody Bags for Women/Men UNC Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-UNC018LBL
Montana West$40.4544 rev
Snuggie North Carolina Tar Heels The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed Collegiate
Snuggie$39.6740 rev
FOCO NCAA Unisex-Adult Officially Licensed Color Block Primary Logo Sherpa Lined Moccasin Slippers (North Carolina Tar Heels US Footwear Size System Adult Men Numeric Range Medium 5 6)
FOCO$19.85126 rev
UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Large)
TCK$17.771,621 rev
UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Medium)
TCK$17.881,621 rev
Trending
90-day click momentumMontana West UNC Sling Bag Quilted Crossbody Bags for Women/Men UNC Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-UNC018LBL
Montana West$40.454.6★
City of Champions T-Shirt for North Carolina College Fans (SM-5XL) (Carolina Blue Short Sleeve XX-Large)
Smack Apparel$25.124.8★
Snuggie North Carolina Tar Heels The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed Collegiate
Snuggie$39.674.5★
CUSTOMI Chapel Hill North Carolina Adult Unisex Crewneck Sweatshirt Carolina Blue L
CUSTOMI$36.975.0★
Desert Cactus University of North Carolina Baseball Hat UNC Chapel Hill Tar Heels Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style F1) White
Desert Cactus$29.494.7★
What reviews say buyers love and hate about north carolina tarheels
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully constructed”
“fit well”
“comfortable”
“As described”
“feels durable”
“The material is soft and comfortable”
“It is one of the loveliest shades of blue I have found on UNC fan gear”
“Beautifully constructed”
“One of her favorite features is the built-in card and cash storage”
“Great gift for an UNC alumni”
What buyers complain about
“Maybe just a little bigger than a 47 brand if thats what youre used to”
“NC decal not popping enough”
“It was very flimsy and it shed”
“horrible quality”
“The shape is a little different than what I ideally wear”
Top return reasons
Common north carolina tarheels questions
- Is north carolina tarheels profitable to sell on Amazon United States?
- The niche generates $59K/yr across 51 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the north carolina tarheels niche?
- 27 brands and 28 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in north carolina tarheels?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Strength. The return rate is 2.0%.
- When does demand for north carolina tarheels peak?
- Demand peaks in Jan–Dec; the busiest month runs 9.2× the quietest.
- What does it cost to enter the north carolina tarheels niche?
- Listings span $7.38–$153.32; the average listing price is $28.42 (sweet spot $15–$100). The average incumbent carries 906 reviews — the moat a new listing must climb.