Nordstick
FailBuyers convert on only 0.8% of searches, so Nordstick is a Fail.
- Flapen Score
- 30 / 100Ranks 7,634 of 8,101 Sports & Outdoors niches · −17 vs the category median of 4730
- Market size
- $65K/yr72K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 17 sellers
Flapen Score
Nordstick against its category
The dotted line is the Sports & Outdoors average. Past it, Nordstick is stronger. Inside it, weaker.
Market
The Nordstick market on Amazon at a glance
Shoppers on Amazon United States searched for Nordstick 72K times last year and spent an estimated $65K. The top 5 brands take 92% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $65Ka year
- Top search term
- nordstick50K searches a year
02 · Price
A sale here is worth $118.11.
Listings sell for $118.11 on average, from $23.20 to $226.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $118.11 that is $0 to $12K a year per listing.
- Average price
- $118.11above the $15 to $100 sweet spot
- Price range
- $23.20–$226.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #17 within Accessories. It carries 2,971 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #17in Accessories
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 2,971per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Nordstick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CastleFlexx Mobility and Full Body Strengthening Device | Non-Elastic Stretch Strap with Natural Premium Cork Handles for Stretching Exercise Physical Therapy and Yoga
- Price
- $226.55
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago

LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
- Price
- $121.72
- Rating
- 4.3/5
- Reviews
- 1,273
- Age
- 3y ago

NordStick Nordic Hamstring Curl Strap The Original Hamstring Curl Exercise for Home and Travel - 5 Second Set Up for Nordic Curl Sit Ups Abs Core Strength Training - 350 pounds - Black/Grey
- Price
- $27.89
- Rating
- 4.3/5
- Reviews
- 2,448
- Age
- 5y ago

Sunny Health & Fitness Hyperextension Roman Chair with Dip Station - SF-BH620062 Black
- Price
- $138.97
- Rating
- 4.2/5
- Reviews
- 6,761
- Age
- 5y ago

MERACH Roman Chair Back Extension Adjustable Weight Bench Home Gym Sit Up Bench for Glutes & Ab Workouts Back Extension Machine Hyperextension Roman Chair for Lower Back Pain Relief
- Price
- $111.09
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 4mo ago
Trending
estimated 90-day click momentum
MERACH Roman Chair Back Extension Adjustable Weight Bench Home Gym Sit Up Bench for Glutes & Ab Workouts Back Extension Machine Hyperextension Roman Chair for Lower Back Pain Relief
- Price
- $111.09
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 4mo ago

LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
- Price
- $121.72
- Rating
- 4.3/5
- Reviews
- 1,273
- Age
- 3y ago

CastleFlexx Mobility and Full Body Strengthening Device | Non-Elastic Stretch Strap with Natural Premium Cork Handles for Stretching Exercise Physical Therapy and Yoga
- Price
- $226.55
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago

LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
- Price
- $83.59
- Rating
- 4.3/5
- Reviews
- 1,273
- Age
- 2y ago

Sunny Health & Fitness 45-Degree Hyperextension Roman Chair with Adjustable Height and Back Glute Hamstring and Ab Workouts Foldable Sit Up Gym Bench for Home Gray - SF-BH6629
- Price
- $83.56
- Rating
- 4.2/5
- Reviews
- 6,761
- Age
- 9y ago
Newest
by launch date
MERACH Roman Chair Back Extension Adjustable Weight Bench Home Gym Sit Up Bench for Glutes & Ab Workouts Back Extension Machine Hyperextension Roman Chair for Lower Back Pain Relief
- Price
- $111.09
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 4mo ago

Houbos Hyper Back Extension Roman Chair - Back Extension Bench Machine for Glute Hamstring and Lower Back Multi-Functional Bench for Full All-in-One Body Workout Foldable for Home Gym Fitness
- Price
- $185.57
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 1y ago

NordStick Pro 3.0 Nordic Hamstring Curl Strap The Original Hamstring curl Exercise for Home and Travel - 5 Second Set up for Nordic curl sit ups abs and core Strength Training - up to 800 pounds
- Price
- $36.57
- Rating
- 4.3/5
- Reviews
- 2,448
- Age
- 2y ago

LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
- Price
- $83.59
- Rating
- 4.3/5
- Reviews
- 1,273
- Age
- 2y ago

CastleFlexx Mobility and Full Body Strengthening Device | Non-Elastic Stretch Strap with Natural Premium Cork Handles for Stretching Exercise Physical Therapy and Yoga
- Price
- $226.55
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
17
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
4%
- CASTLE FLEXX34%
- Lifepro22%
- NordStick15%
- Sunny Health & Fitness12%
- MERACH8%
- FF Finer Form4%
- Open — no brand owns it (2 brands, 4%)
Demand
Nordstick search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nordstick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nordstick50K/yr
- nordstick pro17K/yr
- the nordstick6K/yr
Reviews and returns
What reviews say buyers love and hate about Nordstick
We read the reviews and the return reasons for every product selling here.
“Terrible assembly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nordstick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









