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Nordictrack S22i Seat Cushion

Fail

Shoppers spend an estimated $18K a year here, so Nordictrack S22i Seat Cushion is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$18K/yr18K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
71%top-5 click share · 13 brands · 27 sellers

Flapen Score

Nordictrack S22i Seat Cushion against its category

The dotted line is the Sports & Outdoors average. Past it, Nordictrack S22i Seat Cushion is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nordictrack S22i Seat Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Nordictrack S22i Seat Cushion 18K times last year and spent an estimated $18K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
3.9%
Market size, estimated
$18Ka year
Peak month
January2.3× the quietest month
Top search term
echelon bike seat cushion4K searches a year

02 · Price

A sale here is worth $25.53.

Listings sell for $25.53 on average, from $17.24 to $33.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.53 that is $0 to $3K a year per listing.

Average price
$25.53inside the $15 to $100 sweet spot
Price range
$17.24–$33.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #103 within Parts & Components. It carries 8,566 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#103in Parts & Components
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
8,566per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Nordictrack S22i Seat Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

27

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • Brand 122%
  • Brand 219%
  • Brand 318%
  • Brand 417%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 14%)

Demand

Nordictrack S22i Seat Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Nordictrack S22i Seat Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • echelon bike seat cushion4K/yr
  • echelon bike seat4K/yr
  • yesoul bike seat cushion3K/yr
  • nordictrack bike seat cushion3K/yr
  • nordictrack s22i seat cushion3K/yr
  • proform bike seat810/yr
  • proform bike seat cushion963/yr

Reviews and returns

What reviews say buyers love and hate about Nordictrack S22i Seat Cushion

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Comfort-Overall”
5.8%of orders come back
“Not as comfortable as I was hopeing”
A buyer, on “Comfort-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nordictrack S22i Seat Cushion questions

Answered from the same tracked data.