nordictrack bike
Skip itPricing outside the sweet spot ($692.71 avg) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 6% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$108K$108K/yr · 54K searches
Review moat
Bad5,423.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$33.02–$2208.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$692.71avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, nordictrack bike is a $108K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
nordictrack bike market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $69K–$173K
- units × avg price
- Launch success
- 100%
- 6 of 6 new (360d)
- Conversion rate
- 0.3%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 68%
- Out of stock
- 9.2%
- Avg brand age
- 41 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- YOSUDA37%
- NordicTrack34%
- MERACH14%
- Sunny Health & Fitness7%
- MARCY4%
- Peloton2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Top nordictrack bike search terms
- nordictrack bike26K/yr
- nordictrack s22i10K/yr
- nordic track bike5K/yr
- nordictrack exercise bike4K/yr
- nordictrack bike s22i3K/yr
- nordic track s22i exercise bike4K/yr
- s22i853/yr
- nordictrack studio bike860/yr
- nordic s22i318/yr
Top nordictrack bike products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 300 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss Friction-Black
YOSUDA$189.074.4★25,045 rev
YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 300 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss - Magnetic-Black
YOSUDA$244.704.4★25,045 rev
NordicTrack T Series 9 Bike
NordicTrack$440.485.0★5 rev
NordicTrack Commercial S22i Studio Cycle
NordicTrack$1027.134.1★4,720 rev
Merach Magnetic Exercise Bike Heavy Duty Stationary Bike with Automated Resistance 350 Lbs Weight Capacity Low Noise Indoor Workout Bike for Home Gym with Self-Developed App
MERACH$451.384.3★32 rev
Newest
by launch date
NEWBULIG Exercise Bike with APP Stationary Bikes for Home Workout Bike for Adults & Seniors Cycle Machine Adjustable Height and Resistance Low Noise 265lbs Weight Capacity Black Blue
NEWBULIG$113.0088 rev
NordicTrack T Series 9 Bike
NordicTrack$440.485 rev
Peloton Exercise Bikes Indoor Stationery Cross Training Bikes for Home Workouts HD Swivel Screen Space-Friendly Exercise Equipment for Cardio Fitness Yoga & Strength Routines
Peloton$1474.651,186 rev
NordicTrack G LE Upright Bike
NordicTrack$707.9442 rev
NordicTrack 10 Recumbent Bike
NordicTrack$1282.7713 rev
Trending
90-day click momentumNEWBULIG Exercise Bike with APP Stationary Bikes for Home Workout Bike for Adults & Seniors Cycle Machine Adjustable Height and Resistance Low Noise 265lbs Weight Capacity Black Blue
NEWBULIG$113.004.6★
Sunny Health & Fitness Orion Smart Indoor Cycling Bike Performance Magnetic Exercise machine with SunnyFit App 29 LB Flywheel 330 LB Capacity & Quiet Belt Drive
Sunny Health & Fitness$499.814.3★
Nordictrack Commercial S22i Studio Cycle Black
NordicTrack$2173.114.1★
YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 350 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss - Powerful Magnetic-Grey
YOSUDA$285.234.4★
Marcy Portable Mini Pedal Exercise Cycle Compact Bike with Adjustable Manual Resistance 8 Pounds NS-912
MARCY$33.024.1★
What buyers say about nordictrack bike
What buyers praise and complain about, mined from review topics.What buyers love
“a really solid quality item”
“no noises”
“Great value”
“Great for exercising”
“Easy to use”
“Easy to assemble”
“it does the job”
“Its very comfortable”
“All the adjustable features adjust well”
“App works great”
What buyers complain about
“Broken after 2 Mo of usage”
“The seat is not comfortable”
“I still cannot get it to work after almost 6 attempts”
“Though a very quality product was not what was anticipated”
“makes clicking noise”
“It was honestly a pain to assemble”
“Big & Small”
“is so small that its hard to tell what the screen is showing”
“Price gouging”
“the seat is terrible”
Top return reasons
Common questions
- Is nordictrack bike profitable to sell on Amazon United States?
- The niche generates $108K/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (29/100).
- How competitive is the nordictrack bike niche?
- 8 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in nordictrack bike?
- Top complaints mined from reviews: Durability, Comfort-Overall, Functionality-Overall. The return rate is 1.9%.
- When does demand for nordictrack bike peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the nordictrack bike niche?
- Listings span $33.02–$2208.65; the average listing price is $692.71 (sweet spot $15–$100). The average incumbent carries 5,423 reviews — the moat a new listing must climb.