Is nordictrack adjustable dumbbell profitable to sell on Amazon United States?

The niche generates $204K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (29/100).

How competitive is the nordictrack adjustable dumbbell niche?

6 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in nordictrack adjustable dumbbell?

Top complaints mined from reviews: Quality-Overall, Value For Money, Weight Heavy. The return rate is 1.4%.

What does it cost to enter the nordictrack adjustable dumbbell niche?

Listings span $87.92–$770.78; the average listing price is $313.30 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.

Nordictrack Adjustable Dumbbell

Skip it

Prices mostly outside the sweet spot ($87.92–$770.78) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Okay1,842.17

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$204K

$204K/yr · 80K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Avg price

Okay$313.30

avg listing price — sweet spot $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad96%

top-5 click share — a locked-up shelf

Price range

Bad$87.92–$770.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

Is nordictrack adjustable dumbbell profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nordictrack adjustable dumbbell is a $204K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 29/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

nordictrack adjustable dumbbell market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 750–1K; avg 250–500/product
Revenue / yr: $235K–$313K; units × avg price
Conversion rate: 0.8%
Avg BSR: #152
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 186 days

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

NordicTrack53%
CAP Barbell21%
ALTLER10%
MARCY7%
NÜOBELL5%
Bowflex4%

nordictrack adjustable dumbbell demand & seasonality

Weekly Amazon search volume, last 11 weeks — +3.8% search growth over the last 90 days.

Open Trend

Top nordictrack adjustable dumbbell search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nordictrack adjustable dumbbell25K/yr +25.9%1.0% conv.
nordictrack adjustable dumbbell 5519K/yr +4.4%0.1% conv.
nordictrack adjustable dumbbells13K/yr -14.0%1.1% conv.
nordic track adjustable dumbbell set8K/yr +19.3%2.0% conv.
nordictrack dumbbells7K/yr -8.2%1.4% conv.
nordictrack dumbbells adjustable5K/yr -40.6%2.4% conv.
nordictrack adjustable dumbbell set3K/yr -32.3%1.2% conv.

All search terms

Top nordictrack adjustable dumbbell products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nordictrack 55 lb Select-a-Weight Dumbbell Pair

NordicTrack$341.754.5★2,216 rev

CAP Barbell 52.5-Pound Adjustable Dumbbell Weight (Pair) chrome finish

CAP Barbell$117.904.4★7,327 rev

ALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise

ALTLER$187.834.4★36 rev

Marcy Adjustable Dumbbell Set (4 x 5-lb plates 3-lb plates spin lock collars 2 x 4 dumbbell handles) Exercise & Fitness Dumbbells ADS-42

MARCY$87.924.5★1,188 rev

NOBELL Adjustable Dumbbell Set for Home 5-80 LB Twist Lock 2024-25 Model Green 2 x 80 lb ea Dumbbell (Pair)

NÜOBELL$770.784.7★105 rev

Newest

by launch date

ALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise

ALTLER$187.8336 rev

3mo ago

BowFlex Results Series 552 SelectTech Dumbbells (Pair)

Bowflex$373.63181 rev

10mo ago

NOBELL Adjustable Dumbbell Set for Home 5-80 LB Twist Lock 2024-25 Model Green 2 x 80 lb ea Dumbbell (Pair)

NÜOBELL$770.78105 rev

1y ago

Nordictrack 55 lb Select-a-Weight Dumbbell Pair

NordicTrack$341.752,216 rev

6y ago

CAP Barbell 52.5-Pound Adjustable Dumbbell Weight (Pair) chrome finish

CAP Barbell$117.907,327 rev

6y ago

What reviews say buyers love and hate about nordictrack adjustable dumbbell

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Overall very happy with purchase”

Value For Money11%

“Worth it”

Adjustability/Rotatability/Reclining11%

“Easy to adjust”

Ease Of Use11%

“Easy to use”

Exercise/Sports Suitability7%

“great for daily workouts”

Efficiency4%

“Reliable and efficient”

Storage Capacity3%

“Saves space and works for a beginner”

Advertised Vs Actual Product2%

“Arrived as described”

Durability2%

“they are holding up perfectly”

Weight Light2%

“Love the weights”

What buyers complain about

Quality-Overall16%

“poor quality product and unethical company”

Value For Money12%

“They arent cheap”

Weight Heavy6%

“Slightly bulky”

Durability6%

“Will fail after a year due to cheap plastic parts”

Ease Of Use5%

“Slightly difficult to use”

Size-Overall4%

“the weight locks on these are super loose fitting”

Adjustability/Rotatability/Reclining4%

“hard to adjust”

Strength3%

“they can fall apart later”

Grip3%

“The grip area is a little small for my hands”

Maintenance And Repair3%

“No fix for a poorly engineered product”

Top return reasons

Weight Heavy17%

Advertised Vs Actual Product13%

Size-Overall10%

Defective Material/Parts10%

Value For Money8%

Adjustability/Rotatability/Reclining7%

Functionality-Overall5%

Ease Of Use3%

Comfort-Overall2%

Handle Quality2%

Common nordictrack adjustable dumbbell questions

Is nordictrack adjustable dumbbell profitable to sell on Amazon United States?: The niche generates $204K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (29/100).
How competitive is the nordictrack adjustable dumbbell niche?: 6 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in nordictrack adjustable dumbbell?: Top complaints mined from reviews: Quality-Overall, Value For Money, Weight Heavy. The return rate is 1.4%.
What does it cost to enter the nordictrack adjustable dumbbell niche?: Listings span $87.92–$770.78; the average listing price is $313.30 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.