nordictrack adjustable dumbbell
Skip itPrices mostly outside the sweet spot ($87.92–$770.78) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Okay1,842.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$204K$204K/yr · 80K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Avg price
Okay$313.30avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
Price range
Bad$87.92–$770.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, nordictrack adjustable dumbbell is a $204K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
nordictrack adjustable dumbbell market data
- Units sold / yr
- 750–1K
- avg 250–500/product
- Revenue / yr
- $235K–$313K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 0.8%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
7
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- NordicTrack53%
- CAP Barbell21%
- ALTLER10%
- MARCY7%
- NÜOBELL5%
- Bowflex4%
Demand
Weekly Amazon search volume, last 11 weeks — +3.8% search growth over the last 90 days.Top nordictrack adjustable dumbbell search terms
- nordictrack adjustable dumbbell25K/yr
- nordictrack adjustable dumbbell 5519K/yr
- nordictrack adjustable dumbbells13K/yr
- nordic track adjustable dumbbell set8K/yr
- nordictrack dumbbells7K/yr
- nordictrack dumbbells adjustable5K/yr
- nordictrack adjustable dumbbell set3K/yr
Top nordictrack adjustable dumbbell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nordictrack 55 lb Select-a-Weight Dumbbell Pair
NordicTrack$341.754.5★2,216 rev
CAP Barbell 52.5-Pound Adjustable Dumbbell Weight (Pair) chrome finish
CAP Barbell$117.904.4★7,327 rev
ALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise
ALTLER$187.834.4★36 rev
Marcy Adjustable Dumbbell Set (4 x 5-lb plates 3-lb plates spin lock collars 2 x 4 dumbbell handles) Exercise & Fitness Dumbbells ADS-42
MARCY$87.924.5★1,188 rev
NOBELL Adjustable Dumbbell Set for Home 5-80 LB Twist Lock 2024-25 Model Green 2 x 80 lb ea Dumbbell (Pair)
NÜOBELL$770.784.7★105 rev
Newest
by launch dateALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise
ALTLER$187.8336 rev
BowFlex Results Series 552 SelectTech Dumbbells (Pair)
Bowflex$373.63181 rev
NOBELL Adjustable Dumbbell Set for Home 5-80 LB Twist Lock 2024-25 Model Green 2 x 80 lb ea Dumbbell (Pair)
NÜOBELL$770.78105 rev
Nordictrack 55 lb Select-a-Weight Dumbbell Pair
NordicTrack$341.752,216 rev
CAP Barbell 52.5-Pound Adjustable Dumbbell Weight (Pair) chrome finish
CAP Barbell$117.907,327 rev
Trending
90-day click momentumALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise
ALTLER$187.834.4★
CAP Barbell 52.5-Pound Adjustable Dumbbell Weight (Pair) chrome finish
CAP Barbell$117.904.4★
Marcy Adjustable Dumbbell Set (4 x 5-lb plates 3-lb plates spin lock collars 2 x 4 dumbbell handles) Exercise & Fitness Dumbbells ADS-42
MARCY$87.924.5★
NOBELL Adjustable Dumbbell Set for Home 5-80 LB Twist Lock 2024-25 Model Green 2 x 80 lb ea Dumbbell (Pair)
NÜOBELL$770.784.7★
BowFlex Results Series 552 SelectTech Dumbbells (Pair)
Bowflex$373.634.7★
What buyers say about nordictrack adjustable dumbbell
What buyers praise and complain about, mined from review topics.What buyers love
“Overall very happy with purchase”
“Worth it”
“Easy to adjust”
“Easy to use”
“great for daily workouts”
“Reliable and efficient”
“Saves space and works for a beginner”
“Arrived as described”
“they are holding up perfectly”
“Love the weights”
What buyers complain about
“poor quality product and unethical company”
“They arent cheap”
“Slightly bulky”
“Will fail after a year due to cheap plastic parts”
“Slightly difficult to use”
“the weight locks on these are super loose fitting”
“hard to adjust”
“they can fall apart later”
“The grip area is a little small for my hands”
“No fix for a poorly engineered product”
Top return reasons
Common questions
- Is nordictrack adjustable dumbbell profitable to sell on Amazon United States?
- The niche generates $204K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (29/100).
- How competitive is the nordictrack adjustable dumbbell niche?
- 6 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in nordictrack adjustable dumbbell?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Weight Heavy. The return rate is 1.4%.
- What does it cost to enter the nordictrack adjustable dumbbell niche?
- Listings span $87.92–$770.78; the average listing price is $313.30 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.