Nordic Track
FailProducts sell for $966.23 on average, outside the sweet spot, so Nordic Track is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $842K/yr396K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 22 sellers
Flapen Score
Nordic Track against its category
The dotted line is the Sports & Outdoors average. Past it, Nordic Track is stronger. Inside it, weaker.
Market
The Nordic Track market on Amazon at a glance
Shoppers on Amazon United States searched for Nordic Track 396K times last year and spent an estimated $842K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $842K a year.
- Searches, last 12 months
- 396K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $842Ka year
- Top search term
- nordic track49K searches a year
02 · Price
A sale here is worth $966.23.
Listings sell for $966.23 on average, from $25.56 to $2603.25. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $966.23 that is $97K to $242K a year per listing.
- Average price
- $966.23above the $15 to $100 sweet spot
- Price range
- $25.56–$2603.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $97K–$242K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #587 within Cardio Training. It carries 1,680 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #587in Cardio Training
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 1,680per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Nordic Track products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NordicTrack T Series 5 Starter Treadmill for Real Results
- Price
- $509.14
- Rating
- 4.2/5
- Reviews
- 1,759
- Age
- 2y ago

NordicTrack T 6.5 S; Treadmill for Running and Walking with 5 Display and SpaceSaver Design
- Price
- $717.64
- Rating
- 4.4/5
- Reviews
- 29,704
- Age
- 11y ago

NordicTrack T Series 10 Treadmill with 10 Tilting Touchscreen and Compact Design
- Price
- $980.89
- Rating
- 3.7/5
- Reviews
- 568
- Age
- 1y ago

Sunny Health & Fitness Ultra T10 Wi-Fi Smart Treadmill with 10 Touchscreen 12% Auto Incline 20 Wide Running Deck with Free SunnyFit App SF-T724082
- Price
- $1001.72
- Rating
- 4.4/5
- Reviews
- 2,063
- Age
- 1y ago

MERACH Treadmill with 15/18% Auto Incline 55/47x18/19 Wide Belt Treadmills 0.5-8.7MPH/10MPH 3.5HP Brushless Incline Treadmill for Home 350LBS Foldable Treadmills with Screen & APP & Heart Rate
- Price
- $541.18
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 9mo ago
Trending
estimated 90-day click momentum
BowFlex T16 Treadmill for Home with 16 HD Touchscreen Folding Running Machine 3.5 HP Motor 22 x 60 Running Deck 15% Incline 012 MPH Speed JRNY Compatible Cardio Workout Equipment
- Price
- $2083.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Vitalwalk Foldable Treadmill with Auto Incline Commercial 49x18 Wide Running Belt 10MPH 3.5HP Brushless Walking Pad Treadmill for Home Auto Folding No Installation 350LBS APP Large
- Price
- $845.18
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 3mo ago

MERACH Treadmill with 15/18% Auto Incline 55/47x18/19 Wide Belt Treadmills 0.5-8.7MPH/10MPH 3.5HP Brushless Incline Treadmill for Home 350LBS Foldable Treadmills with Screen & APP & Heart Rate
- Price
- $618.73
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 6mo ago

NordicTrack T Series 7 Treadmill
- Price
- $800.59
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

MERACH Treadmill with 15/18% Auto Incline 55/47x18/19 Wide Belt Treadmills 0.5-8.7MPH/10MPH 3.5HP Brushless Incline Treadmill for Home 350LBS Foldable Treadmills with Screen & APP & Heart Rate
- Price
- $541.18
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 9mo ago
Newest
by launch date
Vitalwalk Foldable Treadmill with Auto Incline Commercial 49x18 Wide Running Belt 10MPH 3.5HP Brushless Walking Pad Treadmill for Home Auto Folding No Installation 350LBS APP Large
- Price
- $845.18
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 3mo ago

NordicTrack T Series 7 Treadmill
- Price
- $800.59
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

BowFlex T16 Treadmill for Home with 16 HD Touchscreen Folding Running Machine 3.5 HP Motor 22 x 60 Running Deck 15% Incline 012 MPH Speed JRNY Compatible Cardio Workout Equipment
- Price
- $2083.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

BMJX US 8.7MPH Auto Incline Treadmill for Running and Walking Treadmills for Home with Double Deck Technology
- Price
- $295.45
- Rating
- 3.4/5
- Reviews
- 15
- Age
- 4mo ago

MERACH Treadmill with 15/18% Auto Incline 55/47x18/19 Wide Belt Treadmills 0.5-8.7MPH/10MPH 3.5HP Brushless Incline Treadmill for Home 350LBS Foldable Treadmills with Screen & APP & Heart Rate
- Price
- $618.73
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
22
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 98%
Open market
15%
- NordicTrack48%
- MERACH10%
- Sunny Health & Fitness9%
- Bowflex8%
- VITALWALK5%
- Precor5%
- Open — no brand owns it (7 brands, 15%)
Demand
Nordic Track search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nordic Track search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nordic track49K/yr
- bowflex treadmill50K/yr
- nordictrack t series39K/yr
- nordic track t series31K/yr
- nordictrack t series treadmill20K/yr
- nordictrack commercial treadmill23K/yr
- precor treadmill27K/yr
- nordictrack treadmill t series22K/yr
- lifefitness treadmill18K/yr
- nordictrack nordic treadmill17K/yr
Reviews and returns
What reviews say buyers love and hate about Nordic Track
We read the reviews and the return reasons for every product selling here.
“Does not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nordic Track questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









