Is nordic track profitable to sell on Amazon United States?

The niche generates $842K/yr across 22 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (41/100).

How competitive is the nordic track niche?

13 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in nordic track?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.7%.

What does it cost to enter the nordic track niche?

Listings span $25.56–$2603.25; the average listing price is $966.23 (sweet spot $15–$100). The average incumbent carries 1,680 reviews — the moat a new listing must climb.

nordic track

Skip it

Pricing outside the sweet spot ($966.23 avg) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good$842K

$842K/yr · 396K searches

Returns

Good2.7%

return rate — above 6% kills the launch gate

Review moat

Okay1,679.59

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad$25.56–$2603.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$966.23

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, nordic track is a $842K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

nordic track market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Launch success: 86%; 6 of 7 new (360d)
Conversion rate: 0.2%
Avg BSR: #587
Page quality: 0%
Prime: 64%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

15%

NordicTrack48%
MERACH10%
Sunny Health & Fitness9%
Bowflex8%
VITALWALK5%
Precor5%
Open — no brand owns it (7 brands, 15%)

Demand

Weekly Amazon search volume, last 11 weeks — -12.5% search growth over the last 90 days.

Open Trend

Top nordic track search terms

nordic track49K/yr -7.6%0.3% conv.
bowflex treadmill50K/yr -25.9%0.2% conv.
nordictrack t series39K/yr -12.8%0.8% conv.
nordic track t series31K/yr +1.3%0.7% conv.
nordictrack t series treadmill20K/yr +3.6%0.1% conv.
nordictrack commercial treadmill23K/yr -17.0%0.0% conv.
precor treadmill27K/yr -31.0%0.1% conv.
nordictrack treadmill t series22K/yr -16.5%0.1% conv.
lifefitness treadmill18K/yr +2.6%0.0% conv.
nordictrack nordic treadmill17K/yr +2.9%0.0% conv.

All search terms

Top nordic track products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NordicTrack T Series 5 Starter Treadmill for Real Results

NordicTrack$509.144.2★1,759 rev

NordicTrack T 6.5 S; Treadmill for Running and Walking with 5 Display and SpaceSaver Design

NordicTrack$717.644.4★29,704 rev

NordicTrack T Series 10 Treadmill with 10 Tilting Touchscreen and Compact Design

NordicTrack$980.893.7★568 rev

Sunny Health & Fitness Ultra T10 Wi-Fi Smart Treadmill with 10 Touchscreen 12% Auto Incline 20 Wide Running Deck with Free SunnyFit App SF-T724082

Sunny Health & Fitness$1001.724.4★2,063 rev

MERACH Treadmill with 15/18% Auto Incline 55/47x18/19 Wide Belt Treadmills 0.5-8.7MPH/10MPH 3.5HP Brushless Incline Treadmill for Home 350LBS Foldable Treadmills with Screen & APP & Heart Rate

MERACH$541.184.2★182 rev

Newest

by launch date

Vitalwalk Foldable Treadmill with Auto Incline Commercial 49x18 Wide Running Belt 10MPH 3.5HP Brushless Walking Pad Treadmill for Home Auto Folding No Installation 350LBS APP Large

VITALWALK$845.1859 rev

3mo ago

NordicTrack T Series 7 Treadmill

NordicTrack$800.594 rev

3mo ago

BowFlex T16 Treadmill for Home with 16 HD Touchscreen Folding Running Machine 3.5 HP Motor 22 x 60 Running Deck 15% Incline 012 MPH Speed JRNY Compatible Cardio Workout Equipment

Bowflex$2083.881 rev

4mo ago

BMJX US 8.7MPH Auto Incline Treadmill for Running and Walking Treadmills for Home with Double Deck Technology

BMJX US$295.4515 rev

4mo ago

MERACH Treadmill with 15/18% Auto Incline 55/47x18/19 Wide Belt Treadmills 0.5-8.7MPH/10MPH 3.5HP Brushless Incline Treadmill for Home 350LBS Foldable Treadmills with Screen & APP & Heart Rate

MERACH$618.73182 rev

6mo ago

What buyers say about nordic track

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Good value for price”

Quality-Overall14%

“Solid build quality”

Exercise/Sports Suitability12%

“Perfect for walking”

Ease Of Use6%

“easy to follow”

Noise Level6%

“not too noisy”

Durability4%

“It is durable”

Size-Overall3%

“Not too big”

Advertised Vs Actual Product3%

“As advertised”

Efficiency3%

“Works perfectly for my needs”

Assembly/Installation3%

“Easy to assemble”

What buyers complain about

Durability9%

“Does not last”

Functionality-Overall8%

“no functions working”

Quality-Overall6%

“Quality is Too Low For the Price”

Assembly/Installation6%

“Poor assembly”

Value For Money5%

“not worth the cost”

Noise Level4%

“Squeaky, very loud”

Weight Heavy4%

“BUT this is extremely heavy”

Size-Overall3%

“Its a little small”

Display-Overall3%

“Defective display”

Exercise/Sports Suitability3%

“the Exercise Software is Awful”

Top return reasons

Size-Overall21%

Functionality-Overall16%

Defective Material/Parts14%

Advertised Vs Actual Product7%