Nordic Curl
FailPrices span $16.17–$516.85, mostly outside the sweet spot, so Nordic Curl is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $292K/yr134K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 64%top-5 click share · 19 brands · 23 sellers
Flapen Score
Nordic Curl against its category
The dotted line is the Sports & Outdoors average. Past it, Nordic Curl is stronger. Inside it, weaker.
Market
The Nordic Curl market on Amazon at a glance
Shoppers on Amazon United States searched for Nordic Curl 134K times last year and spent an estimated $292K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $292Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- nordic curl70K searches a year
02 · Price
A sale here is worth $77.35.
Listings sell for $77.35 on average, from $16.17 to $516.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $77.35 that is $8K to $19K a year per listing.
- Average price
- $77.35inside the $15 to $100 sweet spot
- Price range
- $16.17–$516.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $8K–$19K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #241 within Accessories. It carries 1,065 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 87%
- Out of stock, average day
- 12.8%
- Average rank
- #241in Accessories
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,065per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Nordic Curl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nordic Hamstring Curl Strap with Fitness Knee Mat Holds 420 Pounds for Hamstring Curls Sit Up Bar for Floor Spanish Squats Ab Workout 5 Seconds Setup Nordic Curl Home Fitness Equipment
- Price
- $23.20
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 3y ago

MARLANG Upgrade Single Split Squat Leg Roller Nordic Curls Attachment Bicep Curls Spider Curls Machine for Power Rack Bulgarian Split Squat for Workout Equipment Home Gym Accessories
- Price
- $55.07
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago

NordStick Nordic Hamstring Curl Strap The Original Hamstring Curl Exercise for Home and Travel - 5 Second Set Up for Nordic Curl Sit Ups Abs Core Strength Training - 350 pounds - Black/Grey
- Price
- $27.89
- Rating
- 4.3/5
- Reviews
- 2,448
- Age
- 5y ago

ADECTA Nordic Hamstring Curl Strap 6.5FT Gym Seatbelt and Exercise Straps for Hamstring Stretch Strap & Mobilization Belt Home Gym Women Men Lifting Seatbelt Gym Black
- Price
- $16.17
- Rating
- 4.9/5
- Reviews
- 60
- Age
- 11mo ago

Nordic Hamstring Curl Strap - Holds 420 Pounds Great for Hamstring Curls Sit-ups Spanish Squats & Ab Workout - 5 Second Setup - Home Fitness Equipment
- Price
- $18.90
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 4y ago
Trending
estimated 90-day click momentum
Nordic Curl Machine Heavy Duty Steel Nordic Hamstring Curl Machine with Thick Pad/ Height Adjustable Bench for Home Gym Weight Capacity 450 LBS White
- Price
- $97.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

JELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)
- Price
- $516.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Nordic Curl Stabilizer Padded Strap with Anti-Slip Locking Buckle Adjustable 63-Inch gym seatbelt for Bench Nordic Curl Leg Extensions Seated Rows & Home Gym Training (black)
- Price
- $17.85
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 5mo ago

MARLANG Upgrade Single Split Squat Leg Roller Nordic Curls Attachment Bicep Curls Spider Curls Machine for Power Rack Bulgarian Split Squat for Workout Equipment Home Gym Accessories
- Price
- $55.07
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago

JELENS J10 Leg Extension and Curl Machine Adjustable Leg Curl Machine for Home Gym Seated Leg Extension and Lying Curl Machine for Lower Body Workouts (Red Classical)
- Price
- $193.14
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 11mo ago
Newest
by launch date
JELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)
- Price
- $516.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Nordic Curl Machine Heavy Duty Steel Nordic Hamstring Curl Machine with Thick Pad/ Height Adjustable Bench for Home Gym Weight Capacity 450 LBS White
- Price
- $97.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Nordic Curl Machine 450 LBS Capacity Heavy Duty Nordic Hamstring Curl Machine with Thick Pad and Wheels Height Adjustable for Strength TrainingBlack
- Price
- $98.13
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

Nordic Curl Stabilizer Padded Strap with Anti-Slip Locking Buckle Adjustable 63-Inch gym seatbelt for Bench Nordic Curl Leg Extensions Seated Rows & Home Gym Training (black)
- Price
- $17.85
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 5mo ago

Garvee Nordic Curl Machine Hamstring & Glute Bench Adjustable with Wheels Nordic Bench for Home Gym White
- Price
- $99.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
23
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 96%
Open market
24%
- COFOF24%
- MARLANG17%
- NordStick14%
- ADECTA13%
- JELENS4%
- ProsourceFit4%
Demand
Nordic Curl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Nordic Curl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nordic curl70K/yr
- nordic hamstring curl21K/yr
- nordic curl attachment8K/yr
- nordic curls7K/yr
- nordic curl strap8K/yr
- nordic hamstring curl strap5K/yr
- nordic strap5K/yr
- nordic hamstring4K/yr
- hamstring curl strap4K/yr
- nordic curls at home3K/yr
Reviews and returns
What reviews say buyers love and hate about Nordic Curl
We read the reviews and the return reasons for every product selling here.
“I don't really like their method of holding the strap behind your back”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nordic Curl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









