nordic curl
Skip itPrices mostly outside the sweet spot ($16.17–$516.85) — this niche doesn't clear our bar today.
Avg price
Great$77.35avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,065.09avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 6% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$292K$292K/yr · 134K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Price range
Bad$16.17–$516.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, nordic curl is a $292K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
nordic curl market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $309K–$387K
- units × avg price
- Launch success
- 40%
- 4 of 10 new (360d)
- Conversion rate
- 2.8%
- Avg BSR
- #241
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 83%
- Out of stock
- 12.8%
- Avg brand age
- 40 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 96%
Open market
24%
- COFOF24%
- MARLANG17%
- NordStick14%
- ADECTA13%
- JELENS4%
- ProsourceFit4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top nordic curl search terms
- nordic curl70K/yr
- nordic hamstring curl21K/yr
- nordic curl attachment8K/yr
- nordic curls7K/yr
- nordic curl strap8K/yr
- nordic hamstring curl strap5K/yr
- nordic strap5K/yr
- nordic hamstring4K/yr
- hamstring curl strap4K/yr
- nordic curls at home3K/yr
Top nordic curl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nordic Hamstring Curl Strap with Fitness Knee Mat Holds 420 Pounds for Hamstring Curls Sit Up Bar for Floor Spanish Squats Ab Workout 5 Seconds Setup Nordic Curl Home Fitness Equipment
COFOF$23.204.4★888 rev
MARLANG Upgrade Single Split Squat Leg Roller Nordic Curls Attachment Bicep Curls Spider Curls Machine for Power Rack Bulgarian Split Squat for Workout Equipment Home Gym Accessories
MARLANG$55.074.0★1 rev
NordStick Nordic Hamstring Curl Strap The Original Hamstring Curl Exercise for Home and Travel - 5 Second Set Up for Nordic Curl Sit Ups Abs Core Strength Training - 350 pounds - Black/Grey
NordStick$27.894.3★2,448 rev
ADECTA Nordic Hamstring Curl Strap 6.5FT Gym Seatbelt and Exercise Straps for Hamstring Stretch Strap & Mobilization Belt Home Gym Women Men Lifting Seatbelt Gym Black
ADECTA$16.174.9★60 rev
Nordic Hamstring Curl Strap - Holds 420 Pounds Great for Hamstring Curls Sit-ups Spanish Squats & Ab Workout - 5 Second Setup - Home Fitness Equipment
COFOF$18.904.4★888 rev
Newest
by launch date
JELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)
JELENS$516.850 rev
Nordic Curl Machine Heavy Duty Steel Nordic Hamstring Curl Machine with Thick Pad/ Height Adjustable Bench for Home Gym Weight Capacity 450 LBS White
PeakPursuit$97.381 rev
Nordic Curl Machine 450 LBS Capacity Heavy Duty Nordic Hamstring Curl Machine with Thick Pad and Wheels Height Adjustable for Strength TrainingBlack
ActiveTrail$98.132 rev
Nordic Curl Stabilizer Padded Strap with Anti-Slip Locking Buckle Adjustable 63-Inch gym seatbelt for Bench Nordic Curl Leg Extensions Seated Rows & Home Gym Training (black)
Lights Mountain$17.857 rev
Garvee Nordic Curl Machine Hamstring & Glute Bench Adjustable with Wheels Nordic Bench for Home Gym White
Garvee$99.552 rev
Trending
90-day click momentumNordic Curl Machine Heavy Duty Steel Nordic Hamstring Curl Machine with Thick Pad/ Height Adjustable Bench for Home Gym Weight Capacity 450 LBS White
PeakPursuit$97.385.0★
JELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)
JELENS$516.850.0★
Nordic Curl Stabilizer Padded Strap with Anti-Slip Locking Buckle Adjustable 63-Inch gym seatbelt for Bench Nordic Curl Leg Extensions Seated Rows & Home Gym Training (black)
Lights Mountain$17.854.7★
MARLANG Upgrade Single Split Squat Leg Roller Nordic Curls Attachment Bicep Curls Spider Curls Machine for Power Rack Bulgarian Split Squat for Workout Equipment Home Gym Accessories
MARLANG$55.074.0★
JELENS J10 Leg Extension and Curl Machine Adjustable Leg Curl Machine for Home Gym Seated Leg Extension and Lying Curl Machine for Lower Body Workouts (Red Classical)
JELENS$193.144.5★
What buyers say about nordic curl
What buyers praise and complain about, mined from review topics.What buyers love
“Everything feels well made”
“This exercise pad is just like the one my health and wellness coach uses”
“Worth Buying”
“The strap is durable”
“Easy to use”
“very durable”
“Does the job”
“CUSHION FOR THE TUSHION”
“Works well”
“helps get a good stretch”
What buyers complain about
“I don't really like their method of holding the strap behind your back”
“At first, my balance was a bit wobbly”
“Works barely”
“Annoying set up”
“Its extremely difficult to use”
“BUILT WELL BUT FUNCTIONS NOT EXPLAINED AND NO HOW TO INFORMATION PROVIDED WITH THE PRODUCT”
“Cheap materials”
“Uncomfortable to use”
“to hard”
“Trash”
Top return reasons
Common questions
- Is nordic curl profitable to sell on Amazon United States?
- The niche generates $292K/yr across 23 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the nordic curl niche?
- 19 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in nordic curl?
- Top complaints mined from reviews: Strap/String Quality, Balance/Stability, Functionality-Overall. The return rate is 2.6%.
- When does demand for nordic curl peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the nordic curl niche?
- Listings span $16.17–$516.85; the average listing price is $77.35 (sweet spot $15–$100). The average incumbent carries 1,065 reviews — the moat a new listing must climb.