Nolo Bait
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$37.70avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+70.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,062.23avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.46–$217.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$12K$12K/yr · 7K searches
Is nolo bait profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nolo bait is a $12K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
nolo bait market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $9K–$19K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 69%
- Out of stock
- 11.1%
- Avg brand age
- 107 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
19
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Eco-Bran41%
- Rebel41%
- Berkley7%
- Generic5%
- Garden Safe4%
- Johnson2%
nolo bait demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.5% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 21.6×
Top nolo bait products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eco-Bran Broad Spectrum Grasshopper & Cricket Bait - Contains 2% Carbaryl - Control of Grasshoppers Cutworm Locust Mole & Mormon Crickets Sow Bugs (Roly-Poly) Ants Beetles & More! (2 lbs)
Eco-Bran$49.474.1★13 rev
Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Yellow Grasshopper Crickhopper (3/32 oz)
Rebel$8.324.6★1,203 rev
Eco-Bran Broad Spectrum Grasshopper & Cricket Bait - Contains 2% Carbaryl - Control of Grasshoppers Cutworm Locust Mole & Mormon Crickets Sow Bugs (Roly-Poly) Ants Beetles & More! (7.5 lbs)
Eco-Bran$93.174.0★10 rev
Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Green Grasshopper Crickhopper (3/32 oz)
Rebel$10.444.6★1,203 rev
Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Summer Hopper Crickhopper (3/32 oz)
Rebel$7.114.6★1,203 rev
Newest
by launch date
Berkley PowerBait Drip Minnow Fishing Bait Black Shad 5 in Irresistible Flavor Realistic Body and Head Subtle Action Ideal for Finesse Techniques
Berkley$8.32177 rev
Berkley PowerBait Power Nuggets Fishing Dough Bait Corn 1.1 oz Scented and Flavored Soft Bait for Freshwater Fishing Designed to Attract Trout High Visibility
Berkley$6.382,412 rev
Eco-Bran Broad Spectrum Grasshopper & Cricket Bait - Contains 2% Carbaryl - Control of Grasshoppers Cutworm Locust Mole & Mormon Crickets Sow Bugs (Roly-Poly) Ants Beetles & More! (2 lbs)
Eco-Bran$49.4713 rev
Eco-Bran Broad Spectrum Grasshopper & Cricket Bait - Contains 2% Carbaryl - Control of Grasshoppers Cutworm Locust Mole & Mormon Crickets Sow Bugs (Roly-Poly) Ants Beetles & More! (7.5 lbs)
Eco-Bran$93.1710 rev
Berkley PowerBait Atomic Tubes Fishing Bait Grasshopper 1.5in Irresistible Scent and Flavor Cut Tentacles for Subtle Action Perfect for Trout Crappie and Panfish
Berkley$5.5278 rev
Trending
90-day click momentumBerkley PowerBait Drip Minnow Fishing Bait Black Shad 5 in Irresistible Flavor Realistic Body and Head Subtle Action Ideal for Finesse Techniques
Berkley$8.324.5★
Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Summer Hopper Crickhopper (3/32 oz)
Rebel$7.114.6★
Berkley PowerBait Power Nuggets Fishing Dough Bait Corn 1.1 oz Scented and Flavored Soft Bait for Freshwater Fishing Designed to Attract Trout High Visibility
Berkley$6.384.5★
Berkley PowerBait Atomic Tubes Fishing Bait Grasshopper 1.5in Irresistible Scent and Flavor Cut Tentacles for Subtle Action Perfect for Trout Crappie and Panfish
Berkley$5.524.6★
Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Yellow Grasshopper Crickhopper (3/32 oz)
Rebel$8.324.6★
What reviews say buyers love and hate about nolo bait
What buyers praise and complain about, mined from review topics.What buyers love
“no more ants”
“Product as advertised”
“Seems to be good quality”
“Easy to use”
“Overall, a great option if you want a more natural and low-odor way to control insects around your home or garden”
“Effective for treating my indoor plants”
“The bag is resealable”
“Eco bran has literally saved our plants for several years now”
“My dogs are able to rest and no scratching”
“the value is good it lasts all season”
What buyers complain about
“It didn't decrease ticks at all nor did it get rid of any bugs in my garden they still chewed up”
“Doesn't work”
“THAT is very costly”
“The bag is huge”
“BUT only for about a month sadly”
“Selling a restricted-use chemical that requires full Personal Protective Equipment. PPE”
“This is false advertising”
“We have had extremely bad grasshopper problems for years and felt desperate, because they were devouring EVERYTHING - our lawn, trees, bushes, grape vines, and of course all flowers”
“One other con is that it is too thin”
Top return reasons
Common nolo bait questions
- Is nolo bait profitable to sell on Amazon United States?
- The niche generates $12K/yr across 13 tracked products. 90-day search growth is +70.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the nolo bait niche?
- 6 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in nolo bait?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 1.1%.
- When does demand for nolo bait peak?
- Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 21.6× the quietest.
- What does it cost to enter the nolo bait niche?
- Listings span $5.46–$217.94; the average listing price is $37.70 (sweet spot $15–$100). The average incumbent carries 1,062 reviews — the moat a new listing must climb.