Nj Devils Hat
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.75avg listing price — sweet spot $15–$100
Price range
Incredible$16.98–$37.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great178.5avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 42K searches
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is nj devils hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nj devils hat is a $28K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
nj devils hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #33,939
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 27.9%
- Avg brand age
- 43 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
0%
- AMERICAN NEEDLE59%
- Outerstuff19%
- 479%
- ZHATS9%
- Generic4%
- Open — no brand owns it (0%)
nj devils hat demand & seasonality
Weekly Amazon search volume, last 84 weeks — -53.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top nj devils hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nj devils hat22K/yr
- new jersey devils hat13K/yr
- devils hat7K/yr
Top nj devils hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat New Jersey Devils Black (40742A-NJD)
AMERICAN NEEDLE$24.114.7★2,427 rev
NHL Kids Youth Official Primary Logo Sport Knit Cold Weather Cuffed Pom Beanie Hat (US Alpha One Size New Jersey Devils)
Outerstuff$19.984.9★78 rev
AMERICAN NEEDLE New Jersey Devils Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-NJD-CRBK)
AMERICAN NEEDLE$29.234.7★100 rev
AMERICAN NEEDLE Unisex New Jersey Devils Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-NJD-BLK)
AMERICAN NEEDLE$26.534.4★49 rev
NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size New Jersey Devils)
Outerstuff$16.984.7★38 rev
Newest
by launch dateNHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size New Jersey Devils)
Outerstuff$16.9838 rev
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (New Jersey Devils (Black/Stone))
AMERICAN NEEDLE$32.6653 rev
American Needle New Jersey Devils NHL Blue Line Tonal Adjustable Dad Cap Hat (Black)
AMERICAN NEEDLE$30.137 rev
AMERICAN NEEDLE Unisex New Jersey Devils Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-NJD-BLK)
AMERICAN NEEDLE$26.5349 rev
New Jersey Devils NHL Officially Licensed Adjustable Snapback Hat Flat Bill Z11 Bolt
ZHATS$26.91113 rev
Trending
90-day click momentumNHL Kids Youth Official Primary Logo Sport Knit Cold Weather Cuffed Pom Beanie Hat (US Alpha One Size New Jersey Devils)
Outerstuff$19.984.9★
Alternate Jersey Dad Hat Adjustable - Chirper Black
Generic$21.165.0★
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (New Jersey Devils (Black/Stone))
AMERICAN NEEDLE$32.664.7★
AMERICAN NEEDLE Unisex New Jersey Devils Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-NJD-BLK)
AMERICAN NEEDLE$26.534.4★
AMERICAN NEEDLE Officially Licensed NHL Hockey Buxton Pro Tech Hat New Jersey Devils Performance Team Cap 23003A Authentic New
AMERICAN NEEDLE$32.015.0★
What reviews say buyers love and hate about nj devils hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Great hat, great value”
“Great quality”
“Fits great, and adjustable also”
“Material and embroidery are great”
Top return reasons
Common nj devils hat questions
- Is nj devils hat profitable to sell on Amazon United States?
- The niche generates $28K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the nj devils hat niche?
- 5 brands and 13 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- When does demand for nj devils hat peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the nj devils hat niche?
- Listings span $16.98–$37.24; the average listing price is $26.75 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.