Nitecore P20ix

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

3.3%

Market size, estimated

$369Ka year

Peak month

August7.2× the quietest month

Top search term

flashlight with holster65K searches a year

Listings sell for $49.23 on average, from $8.54 to $136.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $49.23 that is $12K to $25K a year per listing.

Average price

$49.23inside the $15 to $100 sweet spot

Price range

$8.54–$136.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$12K–$25K

Returns

1.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #771 within Tactical & Personal Defense. It carries 3,220 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#771in Tactical & Personal Defense

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

3,220per listing

Listings tracked

38

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

46 months