Is ninja stars profitable to sell on Amazon United States?

The niche generates $50K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).

How competitive is the ninja stars niche?

21 brands and 44 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in ninja stars?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.1%.

When does demand for ninja stars peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the ninja stars niche?

Listings span $5.11–$238.60; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.

Ninja Stars

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Avg price

Incredible$33.47

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,026.92

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.11–$238.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 291K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

Is ninja stars profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ninja stars is a $50K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

ninja stars market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 0.5%
Avg BSR: #1,729
Page quality: 0%
Prime: 88%
Sponsored: 46%
Out of stock: 3.8%
Avg brand age: 55 months
Avg seller age: 186 days

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

49%

Top 20: 96%

Open market

46%

Crlincen25%
OYEAL7%
Woxer6%
YWMSGM6%
TIETHEKNOT5%
Smith & Wesson5%

ninja stars demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top ninja stars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

throwing stars153K/yr -9.4%0.5% conv.
throwing stars metal26K/yr +11.9%0.3% conv.
ninja throwing stars metal23K/yr +5.7%0.3% conv.
chinese throwing stars16K/yr +15.3%0.2% conv.
throwing star15K/yr +3.3%0.4% conv.
throwing weapons11K/yr +19.7%0.2% conv.
ninja stars metal8K/yr +11.9%0.0% conv.
metal throwing stars7K/yr +19.4%0.2% conv.
throwing stars real7K/yr -12.7%0.2% conv.
throwing stars metal weapon for adults5K/yr -11.3%0.3% conv.

All search terms

Top ninja stars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Axe Throwing Game for Backyard 12 Inches Hanging Bristle Target Board with 4 Throwing Stars Ax Throwing Game Set for Adults and Kids Portable for Party Holiday and Birthday Gifts

Crlincen$38.314.8★16 rev

Throwing Stars Axe Throwing Game for Backyard Throwing Axes and Tomahawks Set with Nylon Sheath 10in Throwing Hatchet Axe for Adults Competition and Recreation Axe Gift Set for Men

OYEAL$29.404.5★702 rev

Woxer Charcoal Heather Star 2.0 by Vlez

Woxer$22.584.3★709 rev

YWMSGM Ring Toss Games for Adults Patio Decor Yard Games Outdoor Indoor Games Wooden Hook and Ring Game for Bars Home Party Christmas Games

YWMSGM$12.654.2★381 rev

TIETHEKNOT Mini Archery Bow Set Right Hand Mini Compound Bow Mini Hunting Bow Metal Material Catapult RH/LH for Hunting Shooting Practice Archery Entertainment Fun silvery

TIETHEKNOT$11.124.5★725 rev

Newest

by launch date

Ninja Shuriken & Kunai Set 6pcs Black PVC Soft Made in Japan Throwing Stars 3.35 in Kunai 5.5 in & 9.8 in

Generic$15.301 rev

3mo ago

Axe Throwing Game for Backyard 12 Inches Hanging Bristle Target Board with 4 Throwing Stars Ax Throwing Game Set for Adults and Kids Portable for Party Holiday and Birthday Gifts

Crlincen$38.3116 rev

6mo ago

Ninja Throwing Star 3.75 x 3.75 Grey

Southern Decalz$5.110 rev

10mo ago

REAT Throwing Knives - 3 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women

REAT$8.11201 rev

11mo ago

EastPoint Foam Throwing Stars - Pack of 8 Blue & Yellow - Safe Foam Design for Outdoor Games - Lightweight Precision for Axe Throwing Game - Complete Set for Backyard Fun

EastPoint Sports$18.6945 rev

1y ago

What reviews say buyers love and hate about ninja stars

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience19%

“Fun game”

Quality-Overall13%

“Good quality”

Value For Money11%

“Best value out there”

Sharpness11%

“Fun throwing knives”

Advertised Vs Actual Product4%

“Better than expected”

Ease Of Use4%

“EASE OF USE:”

Durability3%

“these are durable”

Balance/Stability3%

“Great balance”

Weight Light3%

“Short and light”

Size-Overall2%

“Good size”

What buyers complain about

Quality-Overall17%

“Not good quality”

Durability10%

“Broken”

Size-Overall8%

“Too small”

Sharpness7%

“dull”

Weight Light6%

“Junk to light weight to be any use”

Hard Feel4%

“Brittle”

Strength3%

“Flimsy and bot well built”

Adhesion/Stickiness3%

“require exceptional amount of force to get them to stick”

Strap/String Quality2%

“Literally immediately, the one of the straps broke without me putting it on”

Handle Quality2%

“Cord from the handles has fallen off almost immediately. first use”

Top return reasons

Size-Overall23%

Advertised Vs Actual Product10%

Quality-Overall7%

Functionality-Overall7%

Defective Material/Parts7%

Sharpness6%

Material Quality4%

Weight Light4%

Value For Money4%