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Nike Football

Fail

The top 5 brands take 100% of clicks, so Nike Football is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$85K/yr121K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
55%top-5 click share · 5 brands · 31 sellers

Flapen Score

Nike Football against its category

The dotted line is the Sports & Outdoors average. Past it, Nike Football is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Football market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Football 121K times last year and spent an estimated $85K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
1.9%
Market size, estimated
$85Ka year
Top search term
nike football83K searches a year

02 · Price

A sale here is worth $36.06.

Listings sell for $36.06 on average, from $19.57 to $114.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $36.06 that is $4K to $9K a year per listing.

Average price
$36.06inside the $15 to $100 sweet spot
Price range
$19.57–$114.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Football. It carries 4,672 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#100in Football
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,672per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nike Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

0%

  • Brand 149%
  • Brand 246%
  • Brand 33%
  • Brand 41%
  • Brand 51%

Search terms

Top Nike Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike football83K/yr
  • football nike13K/yr
  • nike vapor football8K/yr
  • nike youth football7K/yr
  • nike junior football4K/yr
  • nike footballs3K/yr
  • nike college football3K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Football

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.9%of orders come back
“its slightly smaller than an official size”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nike Football questions

Answered from the same tracked data.