Night Buddy

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-20.3%

Conversion, latest week

4.4%

Market size, estimated

$101Ka year

Peak month

December12.0× the quietest month

Top search term

night buddy headlamp30K searches a year

Listings sell for $25.30 on average, from $19.41 to $33.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $25.30 that is $25K to $32K a year per listing.

Average price

$25.30inside the $15 to $100 sweet spot

Price range

$19.41–$33.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,000–1,250

Revenue per listing a year

$25K–$32K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #33 within Lights & Lanterns. It carries 8,099 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#33in Lights & Lanterns

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

8,099per listing

Listings tracked

4

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months