Night Buddy
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.30avg listing price — sweet spot $15–$100
Price range
Incredible$19.41–$33.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 90K searches
Review moat
Bad8,099avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is night buddy profitable on Amazon?
According to Flapen's Amazon United States niche tracking, night buddy is a $101K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
night buddy market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $202K–$253K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.9%
- Avg brand age
- 38 months
- Avg seller age
- 198 days
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- NightBuddy57%
- MOLAER26%
- WopkDupk11%
- BIAT6%
- Open — no brand owns it (0%)
night buddy demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Top night buddy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- night buddy headlamp30K/yr
- nightbuddy headlamp9K/yr
- night buddy10K/yr
- nightbuddy4K/yr
- night buddy 230 led headlamp5K/yr
- nightbuddy 230 led headlamp4K/yr
- 230 degree led headlamp6K/yr
- othello headlamp14K/yr
- night light buddy2K/yr
- 230 headlamp3K/yr
Top night buddy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NightBuddy The Original LED Headlamp Rechargeable Flashlight for Adults Camping Essentials Backpacking Lights 4X Brighter Other Headlight Headband Lamp 5 Light Modes Hiking Gear Must Haves (Headlamp)
NightBuddy$33.304.5★4,337 rev
LED Headlamp Rechargeable Flashlight 2-Pack 230 Wide Beam Headlight with Motion Sensor Lightweight Weatherproof 2 Light Source Head Lamp for Camping Hiking Running Outdoor - Adults and Kids
MOLAER$19.414.5★5,075 rev
Rechargeable Headlamp 3PCS 230 Wide Beam Head Lamp Motion Sensor LED Headlamp Rechargeable 5Mode Bright Headlamps for Adults Head Lights for Forehead Hard Hat Headlight Camping Essentials Gear
WopkDupk$26.864.5★6,256 rev
Headlamp Rechargeable 2PCS 230 Wide Beam Head Lamp LED with Motion Sensor for Adults - Camping Accessories Gear Waterproof Head Light Flashlight for Hiking Running Repairing Fishing Cycling
BIAT$21.634.5★16,728 rev
Newest
by launch dateRechargeable Headlamp 3PCS 230 Wide Beam Head Lamp Motion Sensor LED Headlamp Rechargeable 5Mode Bright Headlamps for Adults Head Lights for Forehead Hard Hat Headlight Camping Essentials Gear
WopkDupk$26.866,256 rev
Headlamp Rechargeable 2PCS 230 Wide Beam Head Lamp LED with Motion Sensor for Adults - Camping Accessories Gear Waterproof Head Light Flashlight for Hiking Running Repairing Fishing Cycling
BIAT$21.6316,728 rev
LED Headlamp Rechargeable Flashlight 2-Pack 230 Wide Beam Headlight with Motion Sensor Lightweight Weatherproof 2 Light Source Head Lamp for Camping Hiking Running Outdoor - Adults and Kids
MOLAER$19.415,075 rev
NightBuddy The Original LED Headlamp Rechargeable Flashlight for Adults Camping Essentials Backpacking Lights 4X Brighter Other Headlight Headband Lamp 5 Light Modes Hiking Gear Must Haves (Headlamp)
NightBuddy$33.304,337 rev
Trending
90-day click momentumLED Headlamp Rechargeable Flashlight 2-Pack 230 Wide Beam Headlight with Motion Sensor Lightweight Weatherproof 2 Light Source Head Lamp for Camping Hiking Running Outdoor - Adults and Kids
MOLAER$19.414.5★
NightBuddy The Original LED Headlamp Rechargeable Flashlight for Adults Camping Essentials Backpacking Lights 4X Brighter Other Headlight Headband Lamp 5 Light Modes Hiking Gear Must Haves (Headlamp)
NightBuddy$33.304.5★
Rechargeable Headlamp 3PCS 230 Wide Beam Head Lamp Motion Sensor LED Headlamp Rechargeable 5Mode Bright Headlamps for Adults Head Lights for Forehead Hard Hat Headlight Camping Essentials Gear
WopkDupk$26.864.5★
Headlamp Rechargeable 2PCS 230 Wide Beam Head Lamp LED with Motion Sensor for Adults - Camping Accessories Gear Waterproof Head Light Flashlight for Hiking Running Repairing Fishing Cycling
BIAT$21.634.5★
What reviews say buyers love and hate about night buddy
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Better quality”
“Good for the price”
“Keep it charged”
“the settings were easy to use”
“It is very comfortable”
“As advertised”
“Battery life is good”
“Lightweight and lightweight”
“Durable”
What buyers complain about
“Stopped charging”
“Battery doesn't last very long”
“Broke almost instantly”
“Crummy quality control”
“light is terrible”
“Worked great until it needed to be charged”
“If you work in the heat do not buy”
“Not worth the price or the hassle”
“Are all boxes defective”
“Falls apart and breaks fast”
Top return reasons
Common night buddy questions
- Is night buddy profitable to sell on Amazon United States?
- The niche generates $101K/yr across 4 tracked products. 90-day search growth is -20.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the night buddy niche?
- 4 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in night buddy?
- Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 1.4%.
- When does demand for night buddy peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the night buddy niche?
- Listings span $19.41–$33.30; the average listing price is $25.30 (sweet spot $15–$100). The average incumbent carries 8,099 reviews — the moat a new listing must climb.