Nhl

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

2.6%

Market size, estimated

$2.7Ma year

Peak month

December6.3× the quietest month

Top search term

hockey1.2M searches a year

Listings sell for $32.10 on average, from $8.20 to $132.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $32.10 that is $40K to $48K a year per listing.

Average price

$32.10inside the $15 to $100 sweet spot

Price range

$8.20–$132.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

$40K–$48K

Returns

1.6%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #160 within Sports Souvenirs. It carries 1,202 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

98%

Out of stock, average day

4.8%

Average rank

#160in Sports Souvenirs

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,202per listing

Listings tracked

40

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months