Is nhl profitable to sell on Amazon United States?

The niche generates $2.7M/yr across 40 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the nhl niche?

7 brands and 83 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in nhl?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.6%.

When does demand for nhl peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 6.3× the quietest.

What does it cost to enter the nhl niche?

Listings span $8.20–$132.74; the average listing price is $32.10 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.

Nhl

Worth a look

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.7M

$2.7M/yr · 3.2M searches

Avg price

Incredible$32.10

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$8.20–$132.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,201.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is nhl profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nhl is a $2.7M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nhl market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: $1.9M–$2.6M; units × avg price
Conversion rate: 2.6%
Avg BSR: #160
Page quality: 0%
Prime: 98%
Sponsored: 63%
Out of stock: 4.8%
Avg brand age: 46 months
Avg seller age: 157 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

Franklin Sports51%
Upper Deck28%
Wraparound8%
Premier Sports5%
GoSports4%
Shock Doctor3%
Open — no brand owns it (1 brand, 1%)

nhl demand & seasonality

Weekly Amazon search volume, last 72 weeks — -21.6% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.3×

Open Trend

Top nhl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hockey1.2M/yr -19.3%0.1% conv.
nhl530K/yr +8.8%0.0% conv.
hockey cards367K/yr -13.3%4.0% conv.
hockey stick304K/yr -41.6%1.1% conv.
street hockey sticks105K/yr -32.2%3.2% conv.
upper deck hockey cards54K/yr +4.3%4.7% conv.
upper deck52K/yr -16.2%0.7% conv.
street hockey63K/yr -36.4%2.6% conv.
hockey toys94K/yr -44.2%0.1% conv.
hockey sticks80K/yr -40.4%1.6% conv.

All search terms

Top nhl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Franklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black

Franklin Sports$48.714.6★3,203 rev

Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)

Wraparound$32.644.4★2,632 rev

Franklin Sports NHL Mini Hockey Goal Set

Franklin Sports$45.944.6★3,203 rev

Franklin Sports NHL Foam Mini Hockey Balls - 6 Pack

Franklin Sports$8.234.7★2,086 rev

Franklin Sports NHL Youth Street Hockey Starter Set

Franklin Sports$23.174.3★5,209 rev

Newest

by launch date

2025 2026 Upper Deck Hockey Series 2 Sealed 48 Card Blaster Box Containing an OPC Glossy Card and an Exclusive Green Dazzler Card Plus Chance for Matthew Schaefer Young Guns Rookie Card and More

Upper Deck$31.8812 rev

4mo ago

2025/26 Upper Deck Series 1 Hockey Trading Card Tin (Three Young Guns Rookie Cards Per Box)

Upper Deck$67.1912 rev

8mo ago

2025 2026 Upper Deck Series One Hockey Unopened Blaster Box of Packs with a Young Guns Rookie Card an OPC Glossy Card an Encore Insert and Green Dazzler Card Plus

Upper Deck$29.7650 rev

8mo ago

2025-26 Upper Deck MVP Hockey Blaster Box

Upper Deck$21.90168 rev

10mo ago

2025-26 SP NHL Retail Blaster Box

Upper Deck$30.0766 rev

12mo ago

What reviews say buyers love and hate about nhl

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Solid quality product”

Fun/Entertainment Experience13%

“Super fun to open”

Collectibles12%

“Great variety of cards”

Value For Money10%

“great value for the money”

Advertised Vs Actual Product6%

“As described”

Size-Overall6%

“Just the right size”

Durability5%

“Durable”

Suitability Beginner3%

“Recommend for beginners”

Gifting Purpose3%

“Great gift”

Soft Feel2%

“Soft and easy to play with”

What buyers complain about

Durability19%

“Broken after use”

Quality-Overall12%

“The sticks are mid quality”

Size-Overall10%

“The sticks are pretty small”

Value For Money7%

“A bit pricey”

Strength7%

“a bit flimsy”

Advertised Vs Actual Product5%

“Misinformation”

Material Quality4%

“Plastic feels really cheap and feels soft, I can twist the whole puck by hand”

Adhesion/Stickiness4%

“Sticks arent the best”

Ease Of Use2%

“hard to keep control of anything”

Wood Quality2%

“Rough wood caused multiple splinters right on first use”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product8%

Value For Money7%

Defective Material/Parts3%

Adhesion/Stickiness3%

Quality-Overall3%

Material Quality3%

Hard Feel2%

Durability2%

Strength2%

Common nhl questions

Is nhl profitable to sell on Amazon United States?: The niche generates $2.7M/yr across 40 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the nhl niche?: 7 brands and 83 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in nhl?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.6%.
When does demand for nhl peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 6.3× the quietest.
What does it cost to enter the nhl niche?: Listings span $8.20–$132.74; the average listing price is $32.10 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.

Nhl