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Nfl Mini Helmets 32 Set

Fail

The top 5 brands take 100% of clicks, so Nfl Mini Helmets 32 Set is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$1.4M/yr524K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
80%top-5 click share · 4 brands · 25 sellers

Flapen Score

Nfl Mini Helmets 32 Set against its category

The dotted line is the Sports & Outdoors average. Past it, Nfl Mini Helmets 32 Set is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nfl Mini Helmets 32 Set market on Amazon at a glance

Shoppers on Amazon United States searched for Nfl Mini Helmets 32 Set 524K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
2.1%
Market size, estimated
$1.4Ma year
Peak month
December3.5× the quietest month
Top search term
mini football helmets113K searches a year

02 · Price

A sale here is worth $133.59.

Listings sell for $133.59 on average, from $19.02 to $1133.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $133.59 that is $100K to $134K a year per listing.

Average price
$133.59above the $15 to $100 sweet spot
Price range
$19.02–$1133.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$100K–$134K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #113 within Sports Souvenirs. It carries 3,718 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
5.4%
Average rank
#113in Sports Souvenirs
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,718per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Nfl Mini Helmets 32 Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Nfl Mini Helmets 32 Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Nfl Mini Helmets 32 Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini football helmets113K/yr
  • nfl mini helmets82K/yr
  • nfl helmets58K/yr
  • mini helmet36K/yr
  • mini nfl helmets24K/yr
  • nfl mini helmets 32 set14K/yr
  • mini football helmet17K/yr
  • mini helmets17K/yr
  • mini college football helmets20K/yr
  • riddell mini helmets24K/yr

Reviews and returns

What reviews say buyers love and hate about Nfl Mini Helmets 32 Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
20%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“This product has awful quality control”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nfl Mini Helmets 32 Set questions

Answered from the same tracked data.