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Nfl Jersey

Fail

Buyers convert on only 0.2% of searches, so Nfl Jersey is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$120K/yr845K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
28%top-5 click share · 18 brands · 64 sellers

Flapen Score

Nfl Jersey against its category

The dotted line is the Sports & Outdoors average. Past it, Nfl Jersey is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nfl Jersey market on Amazon at a glance

Shoppers on Amazon United States searched for Nfl Jersey 845K times last year and spent an estimated $120K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 845K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
845K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
0.2%
Market size, estimated
$120Ka year
Peak month
September7.0× the quietest month
Top search term
nfl jersey252K searches a year

02 · Price

A sale here is worth $61.77.

Listings sell for $61.77 on average, from $7.75 to $135.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $61.77 that is $0 to $6K a year per listing.

Average price
$61.77inside the $15 to $100 sweet spot
Price range
$7.75–$135.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #4,703 within Jerseys. It carries 420 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
97%
Out of stock, average day
23.1%
Average rank
#4,703in Jerseys
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
420per listing
Listings tracked
60

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nfl Jersey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

64

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

9%

  • Brand 175%
  • Brand 27%
  • Brand 33%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (12 brands, 9%)

Demand

Nfl Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Nfl Jersey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nfl jersey252K/yr
  • sports fan jerseys55K/yr
  • nfl jerseys mens123K/yr
  • blank football jersey101K/yr
  • football jerseys for kids47K/yr
  • nfl jerseys74K/yr
  • plain football jersey29K/yr
  • jersey nfl17K/yr
  • cheap nfl jerseys13K/yr
  • nfl football jersey17K/yr

Reviews and returns

What reviews say buyers love and hate about Nfl Jersey

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
58%of negative reviews mention “Size-Overall”
10.3%of orders come back
“Fits a little larger”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nfl Jersey questions

Answered from the same tracked data.