Skip to content
37

Nfl Jersey

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 28Growth 13Conversion 3Competition 87Returns 6Price range 67Avg price 89Brand share 26Review moat 79Quality gap 28

Avg price

Great$61.77

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great419.72

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.75–$135.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$120K

$120K/yr · 845K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Is nfl jersey profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nfl jersey is a $120K/yr Amazon United States market (845K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

nfl jersey market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$93K–$124K
units × avg price
Conversion rate
0.2%
Avg BSR
#4,703
Page quality
0%
Prime
97%
Sponsored
40%
Out of stock
23.1%
Avg brand age
32 months
Avg seller age
160 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

64

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

9%

  • NFL PRO LINE75%
  • Phoneutrix7%
  • FOCO3%
  • Atonmore3%
  • CHAMPRO1%
  • PRIMITAS1%
  • Open — no brand owns it (12 brands, 9%)

nfl jersey demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Top nfl jersey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • nfl jersey252K/yr
  • sports fan jerseys55K/yr
  • nfl jerseys mens123K/yr
  • blank football jersey101K/yr
  • football jerseys for kids47K/yr
  • nfl jerseys74K/yr
  • plain football jersey29K/yr
  • jersey nfl17K/yr
  • cheap nfl jerseys13K/yr
  • nfl football jersey17K/yr
All search terms

Top nfl jersey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about nfl jersey

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Well made jersey”

Size-Overall28%

“It fits true to size”

Advertised Vs Actual Product12%

“Just what I wanted”

Material Quality8%

“Really cute, it is made of mesh so wear something underneath”

Color3%

“he loves the colors”

Value For Money3%

“a bargain for the price”

Weight Light2%

“light weight like most sport Jerseys”

Shape/Style2%

“completed my look just right”

Comfort-Overall1%

“comfortable”

Gifting Purpose1%

“Great gift and it was delivered fast”

What buyers complain about

Size-Overall58%

“Fits a little larger”

Value For Money25%

“It was an expensive shirt”

Top return reasons

Size-Overall72%
Length6%
Material Quality4%
Advertised Vs Actual Product3%
Sleeve Fit3%
Value For Money2%
Chest Fit2%
Color2%
Quality-Overall1%
Thin1%

Common nfl jersey questions

Is nfl jersey profitable to sell on Amazon United States?
The niche generates $120K/yr across 60 tracked products. 4 of 18 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (37/100).
How competitive is the nfl jersey niche?
18 brands and 64 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in nfl jersey?
Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 10.3% — above our launch gate.
When does demand for nfl jersey peak?
Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
What does it cost to enter the nfl jersey niche?
Listings span $7.75–$135.31; the average listing price is $61.77 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.