Nfl Hats
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.16avg listing price — sweet spot $15–$100
Price range
Great$9.25–$49.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,300.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 392K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Is nfl hats profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nfl hats is a $119K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
nfl hats market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $151K–$181K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #44,513
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 27%
- Out of stock
- 29.6%
- Avg brand age
- 46 months
- Avg seller age
- 161 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
38
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
32%
Top 20: 73%
Open market
13%
- New Era61%
- Millionaire Mentality11%
- FOCO7%
- 474%
- Terojnkl3%
- FEINION3%
- Open — no brand owns it (13 brands, 13%)
nfl hats demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.4×
Top nfl hats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- raiders hat212K/yr
- raiders hats for men49K/yr
- las vegas raiders hat30K/yr
- raiders hats18K/yr
- raiders snapback hats for men11K/yr
- raider hat13K/yr
- raiders cap9K/yr
- raiders fitted hat8K/yr
- raider hats for men11K/yr
- raiders trucker hat7K/yr
Top nfl hats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Las Vegas Raiders)
New Era$36.524.8★948 rev
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Las Vegas Raiders)
New Era$36.254.7★2,708 rev
New Era Mens Black Las Vegas Raiders 9FIFTY Snapback Hat
New Era$39.575.0★4 rev
Millionaire Mentality RN4L Sword Snapback Hat (Black)
Millionaire Mentality$28.084.6★36 rev
New Era Mens Black Las Vegas Raiders 2024 Sideline 9SEVENTY Stretch-Snap Hat
New Era$36.924.7★92 rev
Newest
by launch dateNew Era Mens Black Las Vegas Raiders 9FIFTY Snapback Hat
New Era$39.574 rev
New Era Mens Black Las Vegas Raiders Core Team 9FIFTY Trucker Snapback Hat
New Era$39.7711 rev
New Era Mens Gray Las Vegas Raiders 59FIFTY Fitted Hat
New Era$49.8240 rev
New Era Mens Black Las Vegas Raiders 9SEVENTY Trucker Adjustable Hat
New Era$37.534 rev
47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Las Vegas Raiders - Black Las Vegas Raiders)
47$38.0213 rev
Trending
90-day click momentumNew Era Mens Gray Las Vegas Raiders 59FIFTY Fitted Hat
New Era$49.824.4★
New Era Mens Black Las Vegas Raiders Core Team 9FIFTY Trucker Snapback Hat
New Era$39.774.9★
47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Las Vegas Raiders - Black Las Vegas Raiders)
47$38.024.3★
New Era Mens Black Las Vegas Raiders 9FIFTY Snapback Hat
New Era$39.575.0★
New Era Mens Black Las Vegas Raiders 9SEVENTY Trucker Adjustable Hat
New Era$37.535.0★
What reviews say buyers love and hate about nfl hats
What buyers praise and complain about, mined from review topics.What buyers love
“It fits snug”
“Great build quality”
“Great material and cheaper than buying from the mall, perfect fit and comfortable”
“Great hat great price”
“still feels lightweight and breathable”
“Breathable, light”
“Sweat resistant”
“As advertised”
“looks good forwards or backwards”
“color also keeping me warm its soft and comfortable and it snuggles to size”
What buyers complain about
“The size is completely different. larger”
“Terrible material if you have other hats of quality you will know exactly what I mean”
“Very thin”
“Hates are shaped funny”
“it's false advertising I spent 43 dollars just to get ripped off”
“wasted $40”
“Hes just hard on hats”
“Different quality than before”
“and the inside is white and scratchy instead of black and finished”
Top return reasons
Common nfl hats questions
- Is nfl hats profitable to sell on Amazon United States?
- The niche generates $119K/yr across 55 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the nfl hats niche?
- 19 brands and 38 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in nfl hats?
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 3.5%.
- When does demand for nfl hats peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the nfl hats niche?
- Listings span $9.25–$49.95; the average listing price is $30.16 (sweet spot $15–$100). The average incumbent carries 1,300 reviews — the moat a new listing must climb.