Is nfl games profitable to sell on Amazon United States?

The niche generates $193K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -58.5%. Flapen's verdict: Skip it (36/100).

How competitive is the nfl games niche?

10 brands and 42 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in nfl games?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Inflation/Deflation. The return rate is 2.0%.

When does demand for nfl games peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 18.1× the quietest.

What does it cost to enter the nfl games niche?

Listings span $6.90–$54.35; the average listing price is $23.61 (sweet spot $15–$100). The average incumbent carries 3,263 reviews — the moat a new listing must climb.

Nfl Games

Skip it

Soft demand (-58.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$23.61

avg listing price — sweet spot $15–$100

Price range

Great$6.90–$54.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Market size

Okay$193K

$193K/yr · 301K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,263.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-58.5%

90-day search growth — must beat 0% to launch

Is nfl games profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nfl games is a $193K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nfl games market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $142K–$189K; units × avg price
Conversion rate: 2.7%
Avg BSR: #784
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 151 days

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Masterpieces53%
Monopoly15%
Hasbro Gaming12%
Mattel Games5%
Party Animal4%
WILSON3%
Open — no brand owns it (4 brands, 7%)

nfl games demand & seasonality

Weekly Amazon search volume, last 90 weeks — -58.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.1×

Open Trend

Top nfl games search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nfl football games42K/yr -61.2%0.1% conv.
nfl games72K/yr -52.7%1.2% conv.
nfl board games18K/yr -40.9%2.0% conv.
nfl monopoly board game14K/yr -25.7%3.4% conv.
nfl game72K/yr -82.7%2.5% conv.
nfl monopoly8K/yr -53.6%3.8% conv.
nfl board game7K/yr -36.1%2.9% conv.
nfl game day board game8K/yr -25.3%5.0% conv.
nfl games for kids15K/yr -69.2%4.3% conv.
monopoly nfl4K/yr -18.6%2.5% conv.

All search terms

Top nfl games products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Masterpieces NFL Game Day: The Ultimate Football Board Game Officially Licensed with All 32 Teams Ages 9+ 2-4 Players Fun for Family Game Night or Parties

Masterpieces$39.904.6★71 rev

MasterPieces Kids & Family Board Games - NFL Opoly Jr. - Officially Licensed Board Games for Kids & Family

Masterpieces$24.764.3★48 rev

Monopoly$6.904.7★564 rev

Hasbro Gaming$22.774.7★749 rev

Mattel Games UNO NFL Card Game with Storage Tin Ages 7+

Mattel Games$12.334.8★13,271 rev

Newest

by launch date

Monopoly$6.90564 rev

10mo ago

Hasbro Gaming$22.77749 rev

10mo ago

Plearn Pieces$21.02118 rev

1y ago

Masterpieces NFL Game Day: The Ultimate Football Board Game Officially Licensed with All 32 Teams Ages 9+ 2-4 Players Fun for Family Game Night or Parties

Masterpieces$39.9071 rev

2y ago

TOUCHDOWN The Card Game - Fast-Paced Football Themed Card Game that Anyone Can Play 2-4 Players Fun Card Games for Adults Kids Families and Game Nights Stocking Stuffers Football Gifts

TOUCHDOWN The Card Game$19.82279 rev

2y ago

What reviews say buyers love and hate about nfl games

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience49%

“Very engaging”

Quality-Overall8%

“of good quality for a board game”

Gifting Purpose7%

“Christmas gift”

Ease Of Use7%

“easy to understand”

Grip4%

“Easy to grip”

Value For Money4%

“Well worth the money”

Size-Overall2%

“its just the right size”

Trivia Games2%

“Fun game to play on family game night”

Advertised Vs Actual Product2%

“As advertised”

Inflation/Deflation2%

“Was happy that it arrived perfectly inflated”

What buyers complain about

Instructions/User Manual/Troubleshooting21%

“Instructions confusing”

Quality-Overall15%

“Cheaply made”

Inflation/Deflation6%

“after a couple of months I had to buy a new one as it didnt keep inflated”

Ease Of Use6%

“It was a little hard for my 12 year old to pick up”

Gifting Purpose6%

“I think for casual people or kids this wouldn't probably be a good gift”

Value For Money4%

“Not worth the money”

Strength3%

“Flimsy and hasn't been played”

Thickness2%

“The cards feel a bit thin”

Magnetic Strength/Adsorption2%

“Second, the magnets on the 10-yard marker and the football itself are frustratingly weak, often sliding out of place during play”

Product Condition2%

“Looks like it was used and returned”

Top return reasons

Size-Overall42%

Defective Material/Parts10%

Value For Money9%

Advertised Vs Actual Product8%

Gifting Purpose4%

Grip3%

Product Condition3%

Inflation/Deflation3%

Functionality-Overall2%

Leak-Proof2%

Common nfl games questions

Is nfl games profitable to sell on Amazon United States?: The niche generates $193K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -58.5%. Flapen's verdict: Skip it (36/100).
How competitive is the nfl games niche?: 10 brands and 42 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in nfl games?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Inflation/Deflation. The return rate is 2.0%.
When does demand for nfl games peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 18.1× the quietest.
What does it cost to enter the nfl games niche?: Listings span $6.90–$54.35; the average listing price is $23.61 (sweet spot $15–$100). The average incumbent carries 3,263 reviews — the moat a new listing must climb.