Nfl Blanket
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.22avg listing price — sweet spot $15–$100
Price range
Incredible$18.75–$64.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,812.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 58K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
Is nfl blanket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nfl blanket is a $23K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
nfl blanket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $15K–$23K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,037
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 59%
- Out of stock
- 34.9%
- Avg brand age
- 16 months
- Avg seller age
- 194 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
17
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
11%
- FOCO50%
- Northwest22%
- Generic6%
- Horaldaily4%
- DKEAQZ4%
- HTAPCHLY3%
- Open — no brand owns it (4 brands, 11%)
nfl blanket demand & seasonality
Weekly Amazon search volume, last 31 weeks — -43.0% search growth over the last 90 days.Top nfl blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nfl blanket23K/yr
- sports fan throw blankets9K/yr
- nfl throw blanket7K/yr
- nfl blankets8K/yr
- nfl all teams blankets3K/yr
- nfl blankets and throws8K/yr
Top nfl blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NFL Ultimate Football Fan All Team Logo Sherpa Blanket - 50x60 - Soft Warm Cozy - Officially Licensed
FOCO$64.734.4★45 rev
FOCO Kansas City Chiefs NFL Team Property Of Sherpa Fleece Blanket
FOCO$40.894.8★2,427 rev
Northwest NFL Denver Broncos Unisex-Adult Fleece Throw Blanket 50 x 60 Marque
Northwest$20.124.6★19,439 rev
Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Midnight Green
Generic$31.444.6★359 rev
The Northwest Company NFL Las Vegas Raiders Officially Licensed NFL Singular Fleece Throw Blanket 50 x 60 Black
Northwest$22.184.4★149 rev
Newest
by launch date
HTAPCHLY Football Fan Throw Blanket Game Day City Colors Collage Flannel Blanket for Tailgate & Couch Cozy Sports Lover Gift
HTAPCHLY$21.654 rev
LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Navy Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed
LCXAPPE$21.1543 rev
Horaldaily Football Flannel Blanket Throw Football Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
Horaldaily$18.7542 rev
Eurzom 2 Pack Football Throw Blanket 50 x 60 Soft Cozy Flannel Throw Couch Blankets for Football Lovers Gifts Game Day Party Accessories
Eurzom$25.6521 rev
Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Midnight Green
Generic$31.44359 rev
Trending
90-day click momentumHTAPCHLY Football Fan Throw Blanket Game Day City Colors Collage Flannel Blanket for Tailgate & Couch Cozy Sports Lover Gift
HTAPCHLY$21.653.4★
Northwest NFL San Francisco 49ers Unisex-Adult Fleece Throw Blanket 50 x 60 Singular
Northwest$25.894.6★
LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Navy Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed
LCXAPPE$21.154.6★
Northwest NFL Denver Broncos Unisex-Adult Fleece Throw Blanket 50 x 60 Marque
Northwest$20.124.6★
FOCO Miami Dolphins NFL Team Property Of Sherpa Fleece Blanket
FOCO$43.244.8★
What reviews say buyers love and hate about nfl blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Really nice and soft”
“And couldnt stop commenting on how big the blanket was”
“Gift galore”
“Warm”
“comfortable”
“The blanket itself is decent quality”
“how thick it was”
“Great value”
“Its exactly what I expected”
“not too heavy”
What buyers complain about
“Junk”
“thin”
“A bit small for my boyfriend”
“HOWEVER, not worth the price”
“False Advertising- Not All 32 Teams”
Top return reasons
Common nfl blanket questions
- Is nfl blanket profitable to sell on Amazon United States?
- The niche generates $23K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the nfl blanket niche?
- 10 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in nfl blanket?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 1.8%.
- What does it cost to enter the nfl blanket niche?
- Listings span $18.75–$64.73; the average listing price is $30.22 (sweet spot $15–$100). The average incumbent carries 3,812 reviews — the moat a new listing must climb.