Nfl
FailDemand is soft, at -62.9% this quarter, so Nfl is a Fail.
- Flapen Score
- 33 / 100Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 4733
- Market size
- $912K/yr6.8M searches / yr
- 90-day growth
- -62.9%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 15 sellers
Flapen Score
Nfl against its category
The dotted line is the Sports & Outdoors average. Past it, Nfl is stronger. Inside it, weaker.
Market
The Nfl market on Amazon at a glance
Shoppers on Amazon United States searched for Nfl 6.8M times last year and spent an estimated $912K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $912K a year.
- Searches, last 12 months
- 6.8M
- Growth, 90 days vs prior 90
- -62.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $912Ka year
- Peak month
- December61.9× the quietest month
- Top search term
- nfl5.9M searches a year
02 · Price
A sale here is worth $21.32.
Listings sell for $21.32 on average, from $9.31 to $34.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $21.32 that is $43K to $53K a year per listing.
- Average price
- $21.32inside the $15 to $100 sweet spot
- Price range
- $9.31–$34.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $43K–$53K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Football. It carries 11,212 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Football
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 11,212per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Nfl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WILSON NFL Super Grip Composite Football - Official Size Brown
- Price
- $20.64
- Rating
- 4.8/5
- Reviews
- 28,450
- Age
- 18y ago

Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games
- Price
- $22.77
- Rating
- 4.7/5
- Reviews
- 749
- Age
- 10mo ago

Wilson NFL Super Grip Composite Football - Junior Size Brown
- Price
- $19.72
- Rating
- 4.8/5
- Reviews
- 28,450
- Age
- 19y ago

Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)
- Price
- $9.31
- Rating
- 4.8/5
- Reviews
- 1,103
- Age
- 2y ago

Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)
- Price
- $10.48
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 1y ago
Trending
estimated 90-day click momentum
Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)
- Price
- $10.48
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 1y ago

Wilson NFL Super Grip Composite Football - Junior Size Brown
- Price
- $19.72
- Rating
- 4.8/5
- Reviews
- 28,450
- Age
- 19y ago

Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)
- Price
- $9.31
- Rating
- 4.8/5
- Reviews
- 1,103
- Age
- 2y ago

Wilson NFL Super Grip Composite Football - Junior Size Black/Gold
- Price
- $19.82
- Rating
- 4.8/5
- Reviews
- 28,450
- Age
- 6y ago

Party Animal NFL Football Magnetic Standings Board
- Price
- $34.29
- Rating
- 4.7/5
- Reviews
- 711
- Age
- 10y ago
Newest
by launch date
Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games
- Price
- $22.77
- Rating
- 4.7/5
- Reviews
- 749
- Age
- 10mo ago

Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)
- Price
- $10.48
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 1y ago

Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)
- Price
- $9.31
- Rating
- 4.8/5
- Reviews
- 1,103
- Age
- 2y ago

Riddell 32 Piece NFL Helmet Tracker Set - Gumball Size Helmets
- Price
- $33.53
- Rating
- 4.7/5
- Reviews
- 1,126
- Age
- 3y ago

Wilson NFL Super Grip Composite Football - Junior Size Black/Gold
- Price
- $19.82
- Rating
- 4.8/5
- Reviews
- 28,450
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
15
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- WILSON69%
- Hasbro Gaming16%
- Willtok4%
- Kegrimi4%
- Riddell3%
- Party Animal3%
Demand
Nfl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 61.9×
Search terms
Top Nfl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nfl5.9M/yr
- footb468K/yr
- sports stuff for boys18K/yr
- nfl shop40K/yr
- nfl gifts75K/yr
- sports gift13K/yr
- nfl stuff18K/yr
- guess who nfl52K/yr
- nfl guess who39K/yr
- sports accessories for boys11K/yr
Reviews and returns
What reviews say buyers love and hate about Nfl
We read the reviews and the return reasons for every product selling here.
“did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nfl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









