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Nfl

Fail

Demand is soft, at -62.9% this quarter, so Nfl is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$912K/yr6.8M searches / yr
90-day growth
-62.9%search demand this quarter
Competition
90%top-5 click share · 6 brands · 15 sellers

Flapen Score

Nfl against its category

The dotted line is the Sports & Outdoors average. Past it, Nfl is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nfl market on Amazon at a glance

Shoppers on Amazon United States searched for Nfl 6.8M times last year and spent an estimated $912K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $912K a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
-62.9%
Conversion, latest week
0.6%
Market size, estimated
$912Ka year
Peak month
December61.9× the quietest month
Top search term
nfl5.9M searches a year

02 · Price

A sale here is worth $21.32.

Listings sell for $21.32 on average, from $9.31 to $34.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $21.32 that is $43K to $53K a year per listing.

Average price
$21.32inside the $15 to $100 sweet spot
Price range
$9.31–$34.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$43K–$53K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Football. It carries 11,212 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Football
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
11,212per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Nfl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 216%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Nfl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 61.9×

Search terms

Top Nfl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nfl5.9M/yr
  • footb468K/yr
  • sports stuff for boys18K/yr
  • nfl shop40K/yr
  • nfl gifts75K/yr
  • sports gift13K/yr
  • nfl stuff18K/yr
  • guess who nfl52K/yr
  • nfl guess who39K/yr
  • sports accessories for boys11K/yr

Reviews and returns

What reviews say buyers love and hate about Nfl

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Size-Overall”
2.0%of orders come back
“did not fit”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nfl questions

Answered from the same tracked data.