Nfl
Skip itSoft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Price range
Great$9.31–$34.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$912K$912K/yr · 6.8M searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Bad11,211.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-62.9%90-day search growth — must beat 0% to launch
Is nfl profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nfl is a $912K/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
nfl market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $267K–$320K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
15
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- WILSON69%
- Hasbro Gaming16%
- Willtok4%
- Kegrimi4%
- Riddell3%
- Party Animal3%
nfl demand & seasonality
Weekly Amazon search volume, last 51 weeks — -62.9% search growth over the last 90 days.Top nfl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nfl5.9M/yr
- footb468K/yr
- sports stuff for boys18K/yr
- nfl shop40K/yr
- nfl gifts75K/yr
- sports gift13K/yr
- nfl stuff18K/yr
- guess who nfl52K/yr
- nfl guess who39K/yr
- sports accessories for boys11K/yr
Top nfl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WILSON NFL Super Grip Composite Football - Official Size Brown
WILSON$20.644.8★28,450 rev
Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games
Hasbro Gaming$22.774.7★749 rev
Wilson NFL Super Grip Composite Football - Junior Size Brown
WILSON$19.724.8★28,450 rev
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)
Willtok$9.314.8★1,103 rev
Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)
Kegrimi$10.484.6★656 rev
Newest
by launch dateGuess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games
Hasbro Gaming$22.77749 rev
Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)
Kegrimi$10.48656 rev
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)
Willtok$9.311,103 rev
Riddell 32 Piece NFL Helmet Tracker Set - Gumball Size Helmets
Riddell$33.531,126 rev
Wilson NFL Super Grip Composite Football - Junior Size Black/Gold
WILSON$19.8228,450 rev
Trending
90-day click momentumKegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)
Kegrimi$10.484.6★
Wilson NFL Super Grip Composite Football - Junior Size Brown
WILSON$19.724.8★
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)
Willtok$9.314.8★
Wilson NFL Super Grip Composite Football - Junior Size Black/Gold
WILSON$19.824.8★
Party Animal NFL Football Magnetic Standings Board
Party Animal$34.294.7★
What reviews say buyers love and hate about nfl
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Good Quality”
“Well worth the money”
“Easy fit”
“Easy to grip”
“They are durable and really cute”
“Christmas gift”
“Very colorful and sturdy”
“As advertised”
“Was happy that it arrived perfectly inflated”
What buyers complain about
“did not fit”
“This company needs some quality control people”
“The strap fell off both cases I ordered after one use”
“didn't hold air at all”
“Needs a better stand”
“The clasp broke 1 month after he started wearing it”
“Blue is more navy than royal blue”
“My 16 year old grandson who builds legos fast and in one day could not put this together and gave up”
“Not worth it”
“Went flat”
Top return reasons
Common nfl questions
- Is nfl profitable to sell on Amazon United States?
- The niche generates $912K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -62.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the nfl niche?
- 6 brands and 15 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in nfl?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 2.0%.
- What does it cost to enter the nfl niche?
- Listings span $9.31–$34.29; the average listing price is $21.32 (sweet spot $15–$100). The average incumbent carries 11,212 reviews — the moat a new listing must climb.