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New York Yankees

Maybe

Products sell for $23.10 on average, inside the sweet spot. But the products selling today already average 4.7★, so New York Yankees is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$377K/yr878K searches / yr
90-day growth
+28.0%search demand this quarter
Competition
36%top-5 click share · 23 brands · 136 sellers

Flapen Score

New York Yankees against its category

The dotted line is the Sports & Outdoors average. Past it, New York Yankees is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New York Yankees market on Amazon at a glance

Shoppers on Amazon United States searched for New York Yankees 878K times last year and spent an estimated $377K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Oct–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 878K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $377K a year.

Searches, last 12 months
878K
Growth, 90 days vs prior 90
+28.0%
Conversion, latest week
1.9%
Market size, estimated
$377Ka year
Peak month
December8.7× the quietest month
Top search term
new york yankees333K searches a year

02 · Price

A sale here is worth $23.10.

Listings sell for $23.10 on average, from $6.25 to $39.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.10 that is $6K to $12K a year per listing.

Average price
$23.10inside the $15 to $100 sweet spot
Price range
$6.25–$39.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,770 within Clothing Accessories. It carries 3,067 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
98%
Out of stock, average day
4.6%
Average rank
#1,770in Clothing Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
3,067per listing
Listings tracked
46

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top New York Yankees products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

$0$11K$23K$34K$45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

136

Est. top-5 brand share

64%

Top 20: 98%

Est. top-5 click share

36%

Top 20: 76%

Open market

29%

  • 4723%
  • SUPBOMM12%
  • SCOBAR12%
  • TSOTMO10%
  • Rawlings8%
  • Wenhbeirg7%

Demand

New York Yankees search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Dec · busiest ÷ quietest = 8.7×

Search terms

Top New York Yankees search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • new york yankees333K/yr
  • ny yankees94K/yr
  • yankees merch84K/yr
  • ny yankees merchandise62K/yr
  • yankees gifts for men51K/yr
  • new york yankees merch38K/yr
  • yankees gifts48K/yr
  • yankees baseball22K/yr
  • yankees women12K/yr
  • yankees apparel14K/yr

Reviews and returns

What reviews say buyers love and hate about New York Yankees

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Disappointed in size just like the wife of whoever made this”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common New York Yankees questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data