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New York Giants

Fail

Buyers convert on only 1.3% of searches, so New York Giants is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$600K/yr1.0M searches / yr
90-day growth
+7.6%search demand this quarter
Competition
63%top-5 click share · 11 brands · 34 sellers

Flapen Score

New York Giants against its category

The dotted line is the Sports & Outdoors average. Past it, New York Giants is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New York Giants market on Amazon at a glance

Shoppers on Amazon United States searched for New York Giants 1.0M times last year and spent an estimated $600K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $600K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
1.3%
Market size, estimated
$600Ka year
Peak month
December13.6× the quietest month
Top search term
new york giants296K searches a year

02 · Price

A sale here is worth $44.51.

Listings sell for $44.51 on average, from $8.12 to $132.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $44.51 that is $4K to $11K a year per listing.

Average price
$44.51inside the $15 to $100 sweet spot
Price range
$8.12–$132.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #647 within Home & Kitchen. It carries 6,371 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#647in Home & Kitchen
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
6,371per listing
Listings tracked
18

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top New York Giants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

34

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

15%

  • Brand 148%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Demand

New York Giants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.6×

Search terms

Top New York Giants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new york giants296K/yr
  • giants205K/yr
  • ny giants238K/yr
  • ny giants gifts for men46K/yr
  • new york giants merch12K/yr
  • giants merch95K/yr
  • ny giants merch12K/yr
  • new york giants gifts for men10K/yr
  • giants gear11K/yr
  • giants gifts for men14K/yr

Reviews and returns

What reviews say buyers love and hate about New York Giants

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Value For Money”
3.2%of orders come back
“It was an expensive shirt”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common New York Giants questions

Answered from the same tracked data.