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New Jeans Lightstick

Fail

Shoppers spend an estimated $17K a year here, so New Jeans Lightstick is a Fail.

Flapen Score
29
29 / 100
Ranks 7,724 of 8,101 Sports & Outdoors niches · −18 vs the category median of 47
Market size
$17K/yr70K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
88%top-5 click share · 7 brands · 44 sellers

Flapen Score

New Jeans Lightstick against its category

The dotted line is the Sports & Outdoors average. Past it, New Jeans Lightstick is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Jeans Lightstick market on Amazon at a glance

Shoppers on Amazon United States searched for New Jeans Lightstick 70K times last year and spent an estimated $17K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
0.4%
Market size, estimated
$17Ka year
Peak month
December3.1× the quietest month
Top search term
new jeans lightstick44K searches a year

02 · Price

A sale here is worth $67.57.

Listings sell for $67.57 on average, from $20.02 to $116.65. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $67.57 that is $0 to $7K a year per listing.

Average price
$67.57inside the $15 to $100 sweet spot
Price range
$20.02–$116.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #18,808 within Lights & Lanterns. It carries 155 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
24.2%
Average rank
#18,808in Lights & Lanterns
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
155per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top New Jeans Lightstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

44

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Brand 134%
  • Brand 216%
  • Brand 315%
  • Brand 414%
  • Brand 514%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

New Jeans Lightstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Reviews and returns

What reviews say buyers love and hate about New Jeans Lightstick

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Value For Money”
2.9%of orders come back
“Definitely NOT worth the price”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common New Jeans Lightstick questions

Answered from the same tracked data.