New England Patriots
Worth a lookShows a sweet-spot price point ($32.62 avg), but soft demand (-89.1% this quarter) keeps it on the watch list.
Avg price
Incredible$32.62avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$7.91–$108.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 2.4M searches
Competition
Great35%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Bad4,961.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-89.1%90-day search growth — must beat 0% to launch
Is new england patriots profitable on Amazon?
According to Flapen's Amazon United States niche tracking, new england patriots is a $1.1M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
new england patriots market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- $816K–$979K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,116
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 69%
- Out of stock
- 16.8%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
50
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
35%
Top 20: 69%
Open market
38%
- Patriot Crew21%
- Rico Industries16%
- SuperStroke9%
- Junk Food7%
- New Era5%
- YouTheFan5%
new england patriots demand & seasonality
Weekly Amazon search volume, last 104 weeks — -89.1% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 19.6×
Top new england patriots search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- new england patriots825K/yr
- patriots581K/yr
- patriots gifts for men80K/yr
- patriots merch101K/yr
- new england patriots gifts49K/yr
- patriots shirt138K/yr
- patriots shirts for men163K/yr
- new england patriots shirts for men109K/yr
- new england patriots shirt53K/yr
- new england patriots gifts for men22K/yr
Top new england patriots products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Patriot Crew Mens Fresh T-Shirt American Made Graphic Tee Patriotic USA & Freedom Style Shirt (Large 6 Pack)
Patriot Crew$107.114.5★867 rev
SuperStroke NFL Golf Putter Grip New England Patriots Mid Slim 2.0
SuperStroke$34.924.9★33 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All - New England Patriots Black
New Era$35.554.8★948 rev
Rico Industries NFL Football New England Patriots Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera
Rico Industries$8.534.7★1,662 rev
Rico Industries NFL Football New England Patriots 18oz Soft Touch Easy Grip Tumbler
Rico Industries$22.814.7★1,354 rev
Newest
by launch date
Smells Like A Patriots Win Scented Candle Football Themed Merch Fan Shop Men Women Sport Stuff Gear Decor England Team Accessories Bf Boyfriend Naughty Weird Novelty Cool Special Present Funny Gifts
OICEME$18.92336 rev
Gillette Labs Special NFL Patriots Edition Shaving Razor for Men - 1 Handle 4 Razor Blade Refills & Magnetic Stand GilletteLabs with Exfoliating Bar
Gillette$24.322,019 rev
Rico Industries NFL Football New England Patriots 18oz Soft Touch Easy Grip Tumbler
Rico Industries$22.811,354 rev
Junk Food NFL - New England Patriots - Stencil Block - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women
Junk Food$27.43434 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All - New England Patriots Black
New Era$35.55948 rev
Trending
90-day click momentumPatriot Crew Mens Fresh T-Shirt American Made Graphic Tee Patriotic USA & Freedom Style Shirt (Large 6 Pack)
Patriot Crew$107.114.5★
SuperStroke NFL Golf Putter Grip New England Patriots Mid Slim 2.0
SuperStroke$34.924.9★
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All - New England Patriots Black
New Era$35.554.8★
Patriot Crew Mens Fresh T-Shirt American Made Graphic Tee Patriotic USA & Freedom Style Shirt (X-Large 6 Pack)
Patriot Crew$107.404.5★
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - New England Patriots Blue Logo Small - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$23.884.6★
What reviews say buyers love and hate about new england patriots
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality well fitting shirts”
“Awesome fit”
“Very comfortable and accurate in size”
“Worth the money”
“Exactly as pictured”
“The material is soft, light, and comfortable”
“they seem pretty durable”
“color are great”
“Would make a great gift”
“Nice ear protection”
What buyers complain about
“Smaller than expected”
“at times we even had to turn volume down because our talking was too loud”
“If you want a quality shirt dont buy”
“Returns are expensive”
“they are very slim”
“It's going to burn after about 10 seconds so I'm going to put it down till it cools off”
“product appeared to be used”
“They offer virtually no protection from firearms”
“In 2026, I pretty much never expect things like this to run on actual batteries, rather than a charging cable— so I was surprised to open the package and realized that there was no charging port, and that I would have to buy batteries every single time I needed to charge the headphones”
“I wish they had more colors”
Top return reasons
Common new england patriots questions
- Is new england patriots profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 51 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -89.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the new england patriots niche?
- 27 brands and 50 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in new england patriots?
- Top complaints mined from reviews: Size-Overall, Noise Level, Quality-Overall. The return rate is 1.3%.
- When does demand for new england patriots peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 19.6× the quietest.
- What does it cost to enter the new england patriots niche?
- Listings span $7.91–$108.24; the average listing price is $32.62 (sweet spot $15–$100). The average incumbent carries 4,961 reviews — the moat a new listing must climb.