Nerf Bow and Arrow

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

2.4%

Market size, estimated

$218Ka year

Peak month

December7.8× the quietest month

Top search term

nerf bow and arrow72K searches a year

Listings sell for $34.50 on average, from $9.26 to $91.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $34.50 that is $9K to $17K a year per listing.

Average price

$34.50inside the $15 to $100 sweet spot

Price range

$9.26–$91.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$9K–$17K

Returns

2.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #3,008 within Archery. It carries 1,127 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#3,008in Archery

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,127per listing

Listings tracked

23

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months