Nerf Bow and Arrow
MaybeProducts sell for $34.50 on average, inside the sweet spot. But demand is soft, at -3.6% this quarter, so Nerf Bow and Arrow is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 4750
- Market size
- $218K/yr260K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 44 sellers
Flapen Score
Nerf Bow and Arrow against its category
The dotted line is the Sports & Outdoors average. Past it, Nerf Bow and Arrow is stronger. Inside it, weaker.
Market
The Nerf Bow and Arrow market on Amazon at a glance
Shoppers on Amazon United States searched for Nerf Bow and Arrow 260K times last year and spent an estimated $218K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $218Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- nerf bow and arrow72K searches a year
02 · Price
A sale here is worth $34.50.
Listings sell for $34.50 on average, from $9.26 to $91.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $34.50 that is $9K to $17K a year per listing.
- Average price
- $34.50inside the $15 to $100 sweet spot
- Price range
- $9.26–$91.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #3,008 within Archery. It carries 1,127 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #3,008in Archery
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,127per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Nerf Bow and Arrow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
44
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
19%
- Brand 131%
- Brand 220%
- Brand 311%
- Brand 410%
- Brand 55%
- Brand 65%
Demand
Nerf Bow and Arrow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Nerf Bow and Arrow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nerf bow and arrow72K/yr
- nerf bow60K/yr
- nerf bow and arrow set58K/yr
- nerf arrows10K/yr
- nerf stratobow8K/yr
- nerf bow and arrow for kids 8-1211K/yr
- foam bow and arrow5K/yr
- bow and arrow nerf6K/yr
- nerf archery5K/yr
- nerf bow and arrow for kids 4-65K/yr
Reviews and returns
What reviews say buyers love and hate about Nerf Bow and Arrow
We read the reviews and the return reasons for every product selling here.
“Broke immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nerf Bow and Arrow questions
Answered from the same tracked data.