Nemo Fillo Pillow
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$46.72–$59.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$53.14avg listing price — sweet spot $15–$100
Growth
Great+67.2%90-day search growth — must beat 0% to launch
Review moat
Great485avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$122K$122K/yr · 45K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is nemo fillo pillow profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nemo fillo pillow is a $122K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nemo fillo pillow market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $106K–$133K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 16.7%
- Avg brand age
- 52 months
- Avg seller age
- 161 days
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- NEMO Equipment100%
- Open — no brand owns it (0%)
nemo fillo pillow demand & seasonality
Weekly Amazon search volume, last 102 weeks — +67.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Top nemo fillo pillow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nemo fillo pillow32K/yr
- nemo fillo11K/yr
- fillo pillow3K/yr
Top nemo fillo pillow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nemo Equipment Fillo Backpacking & Camping Pillow - Black Pearl/Birch Bud - One Size
NEMO Equipment$47.734.6★829 rev
Nemo Equipment Fillo Elite Ultralight Backpacking Pillow - Blue Horizon/Citron - One Size
NEMO Equipment$58.964.7★249 rev
Nemo Equipment Fillo Backpacking & Camping Pillow - Blue Horizon/Ombre Blue - One Size
NEMO Equipment$46.724.6★829 rev
Nemo Equipment Fillo Wide Camping Pillow - Silt Stripe - One Size
NEMO Equipment$59.154.5★33 rev
Newest
by launch dateNemo Equipment Fillo Backpacking & Camping Pillow - Black Pearl/Birch Bud - One Size
NEMO Equipment$47.73829 rev
Nemo Equipment Fillo Elite Ultralight Backpacking Pillow - Blue Horizon/Citron - One Size
NEMO Equipment$58.96249 rev
Nemo Equipment Fillo Backpacking & Camping Pillow - Blue Horizon/Ombre Blue - One Size
NEMO Equipment$46.72829 rev
Nemo Equipment Fillo Wide Camping Pillow - Silt Stripe - One Size
NEMO Equipment$59.1533 rev
Trending
90-day click momentumNemo Equipment Fillo Elite Ultralight Backpacking Pillow - Blue Horizon/Citron - One Size
NEMO Equipment$58.964.7★
Nemo Equipment Fillo Wide Camping Pillow - Silt Stripe - One Size
NEMO Equipment$59.154.5★
Nemo Equipment Fillo Backpacking & Camping Pillow - Black Pearl/Birch Bud - One Size
NEMO Equipment$47.734.6★
Nemo Equipment Fillo Backpacking & Camping Pillow - Blue Horizon/Ombre Blue - One Size
NEMO Equipment$46.724.6★
What reviews say buyers love and hate about nemo fillo pillow
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfy”
“A great pillow that is comfortable”
“It is lite”
“Super lightweight”
“Very comfortable and love that tge cover can be washed”
“Great for side sleepers”
“one this size is really good for when I travel”
“mighty”
“This was easy to figure out”
“works great for camping or travel”
What buyers complain about
“it is big”
“Made for a really uncomfortable week”
“Waste of money”
“all compact padded pillows are huge so dont compact very well”
“It makes so much noise with the slightest movement”
Top return reasons
Common nemo fillo pillow questions
- Is nemo fillo pillow profitable to sell on Amazon United States?
- The niche generates $122K/yr across 4 tracked products. 90-day search growth is +67.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the nemo fillo pillow niche?
- 1 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nemo fillo pillow?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Value For Money. The return rate is 2.9%.
- When does demand for nemo fillo pillow peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the nemo fillo pillow niche?
- Listings span $46.72–$59.15; the average listing price is $53.14 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.