- Flapen Score
- 43 / 100Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 4743
- Market size
- $133K/yr50K searches / yr
- 90-day growth
- +84.5%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 13 sellers
Flapen Score
Nemo Chair against its category
The dotted line is the Sports & Outdoors average. Past it, Nemo Chair is stronger. Inside it, weaker.
Market
The Nemo Chair market on Amazon at a glance
Shoppers on Amazon United States searched for Nemo Chair 50K times last year and spent an estimated $133K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +84.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +84.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $133Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- nemo chair25K searches a year
02 · Price
A sale here is worth $152.58.
Listings sell for $152.58 on average, from $37.45 to $277.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $152.58 that is $0 to $15K a year per listing.
- Average price
- $152.58above the $15 to $100 sweet spot
- Price range
- $37.45–$277.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #609 within Camping Furniture. It carries 425 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 72%
- Out of stock, average day
- 31.9%
- Average rank
- #609in Camping Furniture
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 425per listing
- Listings tracked
- 18
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Nemo Chair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Black
- Price
- $169.47
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 8mo ago

NEMO Equipment Moonlite Reclining Camp Chair - Quicksilver
- Price
- $167.17
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 8mo ago

NEMO Equipment Stargaze EVO-X Folding Reclining Camp Chair - Ombre Blue - One Size
- Price
- $177.17
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago

NEMO Equipment Moonlite Reclining Camp Chair - Brilliant Blue
- Price
- $166.97
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 8mo ago

NEMO Equipment Moonlite Reclining Camp Chair - One Size - Black Pearl
- Price
- $166.19
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 1y ago
Trending
estimated 90-day click momentum
NEMO Equipment Satellite Reclining Anywhere Chair - Arctic/Aquifer
- Price
- $195.38
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 8mo ago

Helinox Chair Zero LT 1.12 lbs Lightweight Camping Chair Durable Ripstop Compact Size Portable and Packable Seat Strong and Ultralight Frame Backpacking Travel Essential Melon
- Price
- $148.02
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 6mo ago

NEMO Equipment Stargaze EVO-X Folding Reclining Camp Chair - Smokey Olive - One Size
- Price
- $177.42
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago

NEMO Equipment Stargaze EVO-X Folding Reclining Camp Chair - Ombre Blue - One Size
- Price
- $177.17
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago

NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Black
- Price
- $169.47
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 8mo ago
Newest
by launch date
Helinox Chair Zero LT 1.12 lbs Lightweight Camping Chair Durable Ripstop Compact Size Portable and Packable Seat Strong and Ultralight Frame Backpacking Travel Essential Melon
- Price
- $148.02
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 6mo ago

NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Black
- Price
- $169.47
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 8mo ago

NEMO Equipment Moonlite Reclining Camp Chair - Quicksilver
- Price
- $167.17
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 8mo ago

NEMO Equipment Moonlite Reclining Camp Chair - Brilliant Blue
- Price
- $166.97
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 8mo ago

NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Birch Bud
- Price
- $167.76
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- NEMO Equipment85%
- Helinox8%
- TIMBER RIDGE4%
- Naturehike3%
Demand
Nemo Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Search terms
Top Nemo Chair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nemo chair25K/yr
- nemo moonlight elite chair7K/yr
- nemo camping chair6K/yr
- nemo moonlite chair7K/yr
- nemo moonlite3K/yr
- nemo moonlite elite3K/yr
Reviews and returns
What reviews say buyers love and hate about Nemo Chair
We read the reviews and the return reasons for every product selling here.
“having it break in a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nemo Chair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









