Nemo Chair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+84.5%90-day search growth — must beat 0% to launch
Review moat
Great424.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$152.58avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$133K$133K/yr · 50K searches
Price range
Okay$37.45–$277.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Is nemo chair profitable on Amazon?
According to Flapen's Amazon United States niche tracking, nemo chair is a $133K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nemo chair market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $76K–$114K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #609
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 94%
- Out of stock
- 31.9%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- NEMO Equipment85%
- Helinox8%
- TIMBER RIDGE4%
- Naturehike3%
nemo chair demand & seasonality
Weekly Amazon search volume, last 101 weeks — +84.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Top nemo chair search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nemo chair25K/yr
- nemo moonlight elite chair7K/yr
- nemo camping chair6K/yr
- nemo moonlite chair7K/yr
- nemo moonlite3K/yr
- nemo moonlite elite3K/yr
Top nemo chair products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Black
NEMO Equipment$169.474.2★67 rev
NEMO Equipment Moonlite Reclining Camp Chair - Quicksilver
NEMO Equipment$167.174.6★318 rev
NEMO Equipment Stargaze EVO-X Folding Reclining Camp Chair - Ombre Blue - One Size
NEMO Equipment$177.174.4★23 rev
NEMO Equipment Moonlite Reclining Camp Chair - Brilliant Blue
NEMO Equipment$166.974.6★318 rev
NEMO Equipment Moonlite Reclining Camp Chair - One Size - Black Pearl
NEMO Equipment$166.194.6★318 rev
Newest
by launch date
Helinox Chair Zero LT 1.12 lbs Lightweight Camping Chair Durable Ripstop Compact Size Portable and Packable Seat Strong and Ultralight Frame Backpacking Travel Essential Melon
Helinox$148.0241 rev
NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Black
NEMO Equipment$169.4767 rev
NEMO Equipment Moonlite Reclining Camp Chair - Quicksilver
NEMO Equipment$167.17318 rev
NEMO Equipment Moonlite Reclining Camp Chair - Brilliant Blue
NEMO Equipment$166.97318 rev
NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Birch Bud
NEMO Equipment$167.7667 rev
Trending
90-day click momentum
NEMO Equipment Satellite Reclining Anywhere Chair - Arctic/Aquifer
NEMO Equipment$195.383.3★
Helinox Chair Zero LT 1.12 lbs Lightweight Camping Chair Durable Ripstop Compact Size Portable and Packable Seat Strong and Ultralight Frame Backpacking Travel Essential Melon
Helinox$148.023.9★
NEMO Equipment Stargaze EVO-X Folding Reclining Camp Chair - Smokey Olive - One Size
NEMO Equipment$177.424.4★
NEMO Equipment Stargaze EVO-X Folding Reclining Camp Chair - Ombre Blue - One Size
NEMO Equipment$177.174.4★
NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Black
NEMO Equipment$169.474.2★
What reviews say buyers love and hate about nemo chair
What buyers praise and complain about, mined from review topics.What buyers love
“Super Comfortable”
“Love this lightweight chair”
“Easy set up”
“the quality of these chairs”
“Worth of prices”
“The chair is sturdy”
“easily transportable”
“I've been pleasantly surprised with how they've held up”
“Easy to fold up”
“I think this chair is comfortable”
What buyers complain about
“having it break in a month”
“had a very hard time putting it together”
“Make sure to get the ground as level as possible or it can be a little uncomfortable”
“Cheap quality, where the rods overlap meet the fabric”
“It is bulky”
“It's also very small”
“flimsy and sinks into ground”
“However, this fabric is not stretchable”
“For 200 bucks that is disappointing”
“It was not easily folded”
Top return reasons
Common nemo chair questions
- Is nemo chair profitable to sell on Amazon United States?
- The niche generates $133K/yr across 18 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +84.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the nemo chair niche?
- 4 brands and 13 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nemo chair?
- Top complaints mined from reviews: Durability, Assembly/Installation, Comfort-Overall. The return rate is 4.0%.
- When does demand for nemo chair peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the nemo chair niche?
- Listings span $37.45–$277.83; the average listing price is $152.58 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.