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Nemo Chair

Fail

The top 5 brands take 100% of clicks, so Nemo Chair is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$133K/yr50K searches / yr
90-day growth
+84.5%search demand this quarter
Competition
64%top-5 click share · 4 brands · 13 sellers

Flapen Score

Nemo Chair against its category

The dotted line is the Sports & Outdoors average. Past it, Nemo Chair is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nemo Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Nemo Chair 50K times last year and spent an estimated $133K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +84.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+84.5%
Conversion, latest week
1.7%
Market size, estimated
$133Ka year
Peak month
July2.7× the quietest month
Top search term
nemo chair25K searches a year

02 · Price

A sale here is worth $152.58.

Listings sell for $152.58 on average, from $37.45 to $277.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $152.58 that is $0 to $15K a year per listing.

Average price
$152.58above the $15 to $100 sweet spot
Price range
$37.45–$277.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #609 within Camping Furniture. It carries 425 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
72%
Out of stock, average day
31.9%
Average rank
#609in Camping Furniture
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
425per listing
Listings tracked
18

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nemo Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 34%
  • Brand 43%

Demand

Nemo Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Nemo Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nemo chair25K/yr
  • nemo moonlight elite chair7K/yr
  • nemo camping chair6K/yr
  • nemo moonlite chair7K/yr
  • nemo moonlite3K/yr
  • nemo moonlite elite3K/yr

Reviews and returns

What reviews say buyers love and hate about Nemo Chair

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Durability”
4.0%of orders come back
“having it break in a month”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nemo Chair questions

Answered from the same tracked data.