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Neck Exerciser

Fail

The top 5 brands take 100% of clicks, so Neck Exerciser is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$1.9M/yr571K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
94%top-5 click share · 4 brands · 10 sellers

Flapen Score

Neck Exerciser against its category

The dotted line is the Sports & Outdoors average. Past it, Neck Exerciser is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Exerciser market on Amazon at a glance

Shoppers on Amazon United States searched for Neck Exerciser 571K times last year and spent an estimated $1.9M. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
4.7%
Market size, estimated
$1.9Ma year
Peak month
January1.7× the quietest month
Top search term
neck trainer107K searches a year

02 · Price

A sale here is worth $70.92.

Listings sell for $70.92 on average, from $17.51 to $292.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $70.92 that is $142K to $177K a year per listing.

Average price
$70.92inside the $15 to $100 sweet spot
Price range
$17.51–$292.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$142K–$177K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #151 within Weights & Accessories. It carries 3,352 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#151in Weights & Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,352per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Neck Exerciser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 227%
  • Brand 310%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Neck Exerciser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Neck Exerciser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck trainer107K/yr
  • iron neck74K/yr
  • neck exerciser69K/yr
  • neck harness49K/yr
  • neck strengthener38K/yr
  • neck workout27K/yr
  • neck harness weight lifting31K/yr
  • neck weight lifting harness24K/yr
  • neck exercise equipment27K/yr
  • neck workout equipment25K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Exerciser

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Strength”
2.0%of orders come back
“Flimsy construction of this harness”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neck Exerciser questions

Answered from the same tracked data.