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Nebraska Hat

Maybe

Products sell for $25.93 on average, inside the sweet spot. But shoppers spend an estimated $30K a year here, so Nebraska Hat is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$30K/yr69K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
29%top-5 click share · 17 brands · 20 sellers

Flapen Score

Nebraska Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Nebraska Hat is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nebraska Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Nebraska Hat 69K times last year and spent an estimated $30K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
1.7%
Market size, estimated
$30Ka year
Peak month
September5.7× the quietest month
Top search term
nebraska hat39K searches a year

02 · Price

A sale here is worth $25.93.

Listings sell for $25.93 on average, from $7.98 to $46.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.93 that is $0 to $3K a year per listing.

Average price
$25.93inside the $15 to $100 sweet spot
Price range
$7.98–$46.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #5,731 within Clothing Accessories. It carries 151 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
77%
Out of stock, average day
10.8%
Average rank
#5,731in Clothing Accessories
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
151per listing
Listings tracked
61

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nebraska Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

29%

Top 20: 64%

Open market

22%

  • Brand 119%
  • Brand 216%
  • Brand 314%
  • Brand 412%
  • Brand 511%
  • Brand 67%

Demand

Nebraska Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Nebraska Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nebraska hat39K/yr
  • nebraska cornhuskers hat13K/yr
  • nebraska hats for men6K/yr
  • husker hat6K/yr
  • huskers hat4K/yr

Reviews and returns

What reviews say buyers love and hate about Nebraska Hat

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Advertised Vs Actual Product”
4.2%of orders come back
“It is blank instead of saying Huskers like the picture showed”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nebraska Hat questions

Answered from the same tracked data.