Is nebraska hat profitable to sell on Amazon United States?

The niche generates $30K/yr across 61 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the nebraska hat niche?

17 brands and 20 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in nebraska hat?

Top complaints mined from reviews: Advertised Vs Actual Product, Shape/Style. The return rate is 4.2%.

When does demand for nebraska hat peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.

What does it cost to enter the nebraska hat niche?

Listings span $7.98–$46.40; the average listing price is $25.93 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.

Nebraska Hat

Worth a look

Shows a sweet-spot price point ($25.93 avg), but a small market ($30K/yr) keeps it on the watch list.

Avg price

Incredible$25.93

avg listing price — sweet spot $15–$100

Review moat

Great150.93

avg incumbent reviews — the moat a new listing must climb

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$7.98–$46.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 69K searches

Signals No Dominant Brand Low Review Barrier

Is nebraska hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nebraska hat is a $30K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nebraska hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 1.7%
Avg BSR: #5,731
Page quality: 0%
Prime: 77%
Sponsored: 67%
Out of stock: 10.8%
Avg brand age: 49 months
Avg seller age: 160 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

29%

Top 20: 64%

Open market

22%

BROTHER TRUCKERS19%
Elite Authentics16%
Desert Cactus14%
ZHATS12%
The Game11%
Pro Sport Brand7%

nebraska hat demand & seasonality

Weekly Amazon search volume, last 91 weeks — +13.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Open Trend

Top nebraska hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nebraska hat39K/yr +17.5%2.0% conv.
nebraska cornhuskers hat13K/yr -8.7%2.3% conv.
nebraska hats for men6K/yr -6.6%1.5% conv.
husker hat6K/yr +26.2%1.3% conv.
huskers hat4K/yr +30.0%1.0% conv.

All search terms

Top nebraska hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elite Authentics Nebraska Cornhuskers Arch Over Adjustable Baseball Cap - White - Adults Unisex

Elite Authentics$21.784.6★43 rev

Desert Cactus University of Nebraska Baseball Hat Huskers GBR NU Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style C1) White

Desert Cactus$28.314.5★25 rev

The Game NCAA Nebraska Cornhuskers Hat Unisex One Size Adjustable

The Game$18.974.8★707 rev

Nebraska Upside Down Reversed Vintage Trucker Hat | NE | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)

BROTHER TRUCKERS$21.180.0★0 rev

HAKA Nebraska Black Trucker Hat NEB Mesh Snapback Cap for Men Women & Golf State X Design Baseball Dad Hat

HAKA$29.974.6★4,293 rev

Newest

by launch date

Branded Bills Nebraska Huskers Herbie Curved 5 Panel Rope Hat for Men NCAA Licensed Snapback Baseball Cap

Branded Bills$46.400 rev

1mo ago

Nebraska Collegiate Hat (US Alpha One Size Tree Camo/Natural)

BROTHER TRUCKERS$19.951 rev

2mo ago

Nebraska Collegiate Hat (US Alpha One Size Red/Natural)

BROTHER TRUCKERS$19.860 rev

3mo ago

Desert Cactus University of Nebraska Snapback Baseball Hat UNL Cornhuskers Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP1-White)

Desert Cactus$38.461 rev

8mo ago

Nebraska Upside Down Reversed Vintage Trucker Hat | NE | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)

BROTHER TRUCKERS$21.180 rev

10mo ago

What reviews say buyers love and hate about nebraska hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fits great”

Quality-Overall12%

“This hat is built really well”

Design-Overall10%

“The design and colors are crisp and look high quality”

Color10%

“bright red”

Material Quality8%

“Great material”

Durability6%

“seems durable so far”

Value For Money5%

“It seems to be a good value for the money”

Advertised Vs Actual Product4%

“As advertised”

Strap/String Quality4%

“i love that the strap to fit it comes unbuttoned to adjust instead of having to fight the small hole”

Comfort-Overall4%

“The hat is comfortable to wear”

What buyers complain about

Advertised Vs Actual Product50%

“It is blank instead of saying Huskers like the picture showed”

Shape/Style17%

“Does not hold its form which really hurts the appearance of the hat”

Top return reasons

Size-Overall57%

Color21%

Advertised Vs Actual Product7%

Shape/Style4%

Quality-Overall3%

Strength2%

Flatness2%

Design-Overall1%

Stain Resistance1%

Value For Money1%

Common nebraska hat questions

Is nebraska hat profitable to sell on Amazon United States?: The niche generates $30K/yr across 61 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the nebraska hat niche?: 17 brands and 20 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in nebraska hat?: Top complaints mined from reviews: Advertised Vs Actual Product, Shape/Style. The return rate is 4.2%.
When does demand for nebraska hat peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the nebraska hat niche?: Listings span $7.98–$46.40; the average listing price is $25.93 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.