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Nba Hoops

Fail

Demand is soft, at -49.4% this quarter, so Nba Hoops is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$239K/yr102K searches / yr
90-day growth
-49.4%search demand this quarter
Competition
43%top-5 click share · 8 brands · 100 sellers

Flapen Score

Nba Hoops against its category

The dotted line is the Sports & Outdoors average. Past it, Nba Hoops is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nba Hoops market on Amazon at a glance

Shoppers on Amazon United States searched for Nba Hoops 102K times last year and spent an estimated $239K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-49.4%
Conversion, latest week
2.9%
Market size, estimated
$239Ka year
Peak month
August2.1× the quietest month
Top search term
select football cards29K searches a year

02 · Price

A sale here is worth $81.38.

Listings sell for $81.38 on average, from $16.42 to $697.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $81.38 that is $0 to $8K a year per listing.

Average price
$81.38inside the $15 to $100 sweet spot
Price range
$16.42–$697.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #372 within Sports Souvenirs. It carries 100 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
88%
Out of stock, average day
5.9%
Average rank
#372in Sports Souvenirs
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
100per listing
Listings tracked
41

04 · Newcomers

16 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
16Amazon's first-year sales bar
Average brand age
46 months

Products

Top Nba Hoops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

100

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

2%

  • Brand 172%
  • Brand 211%
  • Brand 310%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Nba Hoops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Nba Hoops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • select football cards29K/yr
  • panini select11K/yr
  • panini select football cards11K/yr
  • football cards select6K/yr
  • select football cards 20258K/yr
  • 2024 select football cards8K/yr
  • 2025 select football cards6K/yr
  • select football4K/yr
  • panini select football cards 20254K/yr
  • select football cards 20246K/yr

Reviews and returns

What reviews say buyers love and hate about Nba Hoops

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Collectibles”
45%of negative reviews mention “Value For Money”
1.5%of orders come back
“Not worth your money”
A buyer, on “Value For Money”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nba Hoops questions

Answered from the same tracked data.