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51

Nba Hobby Box

Worth a look

Shows a thin review moat (56 avg reviews), but soft demand (-57.4% this quarter) keeps it on the watch list.

Market size 56Growth 0Conversion 26Competition 78Returns 97Price range 12Avg price 65Brand share 4Review moat 97Quality gap 96

Review moat

Incredible55.94

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Competition

Great37%

top-5 click share — an open shelf

Avg price

Good$129.96

avg listing price — sweet spot $15–$100

Market size

Good$405K

$405K/yr · 152K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad$14.18–$730.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-57.4%

90-day search growth — must beat 0% to launch

Is nba hobby box profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nba hobby box is a $405K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nba hobby box market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$780K–$1.0M
units × avg price
Conversion rate
2.1%
Avg BSR
#260
Page quality
0%
Prime
54%
Sponsored
58%
Out of stock
12.7%
Avg brand age
43 months
Avg seller age
149 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

173

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

37%

Top 20: 73%

Open market

1%

  • Topps61%
  • Generic29%
  • Panini6%
  • CHXIXUE1%
  • HOFSM.COM Hall of Fame Sports Memorabilia1%
  • Superior Sports Investments1%
  • Open — no brand owns it (2 brands, 1%)

nba hobby box demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.9×

Top nba hobby box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • topps chrome basketball116K/yr
  • nba hobby box22K/yr
  • basketball cards hobby box11K/yr
  • nba prizm3K/yr
  • topps chrome basketball cards 2024442/yr
All search terms

Top nba hobby box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$12K6%$24K9%$36K12%$49K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about nba hobby box

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles30%

“Good for collectors”

Quality-Overall25%

“Excellent product”

Value For Money16%

“Worth it”

Advertised Vs Actual Product9%

“As advertised”

Gifting Purpose6%

“Was a gift”

Fun/Entertainment Experience3%

“Fun”

Suitability Beginner2%

“the kit is perfect for a beginner”

Ease Of Use2%

“Easier thab”

Correct Contents2%

“Great box”

Design-Overall1%

“Well constructed”

What buyers complain about

Value For Money60%

“double the price”

Quality-Overall13%

“Garbage”

Advertised Vs Actual Product5%

“False advertisement”

Fun/Entertainment Experience4%

“nothing exciting”

Connectivity-Overall4%

“ball stopped connecting to anything”

Functionality-Overall3%

“Pulled nothing”

Size-Overall2%

“A pack was a card short”

Product Condition1%

“This was def repackaged”

Print Quality1%

“Bent and terrible print”

Certifications1%

“It is unlicensed”

Top return reasons

Size-Overall25%
Value For Money19%
Connectivity-Overall16%
Advertised Vs Actual Product11%
Functionality-Overall7%
Product Condition5%
Defective Material/Parts3%
Software/Application2%
Instructions/User Manual/Troubleshooting2%
Weight Heavy2%

Common nba hobby box questions

Is nba hobby box profitable to sell on Amazon United States?
The niche generates $405K/yr across 52 tracked products. 29 of 38 products launched in the last 360 days are still selling. 90-day search growth is -57.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the nba hobby box niche?
8 brands and 173 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in nba hobby box?
Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
When does demand for nba hobby box peak?
Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 4.9× the quietest.
What does it cost to enter the nba hobby box niche?
Listings span $14.18–$730.39; the average listing price is $129.96 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.