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Navy Blue Water Bottle

Fail

The average product has 47,431 reviews to catch up to, so Navy Blue Water Bottle is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$51K/yr142K searches / yr
90-day growth
+36.5%search demand this quarter
Competition
24%top-5 click share · 30 brands · 213 sellers

Flapen Score

Navy Blue Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Navy Blue Water Bottle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Water Bottle 142K times last year and spent an estimated $51K. The top 5 brands take 70% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+36.5%
Conversion, latest week
1.3%
Market size, estimated
$51Ka year
Peak month
August2.4× the quietest month
Top search term
navy blue water bottle22K searches a year

02 · Price

A sale here is worth $27.44.

Listings sell for $27.44 on average, from $8.65 to $63.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.44 that is $0 to $3K a year per listing.

Average price
$27.44inside the $15 to $100 sweet spot
Price range
$8.65–$63.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #130 within Sports Water Bottles. It carries 47,431 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
99%
Out of stock, average day
9.8%
Average rank
#130in Sports Water Bottles
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
47,431per listing
Listings tracked
92

04 · Newcomers

14 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
14Amazon's first-year sales bar
Average brand age
35 months

Products

Top Navy Blue Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

213

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

24%

Top 20: 52%

Open market

27%

  • Brand 137%
  • Brand 223%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Navy Blue Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Navy Blue Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue water bottle22K/yr
  • baby blue water bottle14K/yr
  • navy water bottle13K/yr
  • navy blue stanley13K/yr
  • royal blue water bottle12K/yr
  • blue water bottles8K/yr
  • navy blue stanley cup15K/yr
  • blue insulated water bottle7K/yr
  • dark blue water bottle6K/yr
  • blue stainless steel water bottle6K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Water Bottle

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Leak-Proof”
2.6%of orders come back
“It leaks”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Navy Blue Water Bottle questions

Answered from the same tracked data.