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Multi Grip Barbell

Fail

Buyers convert on only 1.1% of searches, so Multi Grip Barbell is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$63K/yr41K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
51%top-5 click share · 14 brands · 22 sellers

Flapen Score

Multi Grip Barbell against its category

The dotted line is the Sports & Outdoors average. Past it, Multi Grip Barbell is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Grip Barbell market on Amazon at a glance

Shoppers on Amazon United States searched for Multi Grip Barbell 41K times last year and spent an estimated $63K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
1.1%
Market size, estimated
$63Ka year
Peak month
December1.5× the quietest month
Top search term
swiss bar12K searches a year

02 · Price

A sale here is worth $138.78.

Listings sell for $138.78 on average, from $11.63 to $429.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $138.78 that is $0 to $14K a year per listing.

Average price
$138.78above the $15 to $100 sweet spot
Price range
$11.63–$429.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #282 within Weights & Accessories. It carries 233 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
7.7%
Average rank
#282in Weights & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
233per listing
Listings tracked
24

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Multi Grip Barbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

20%

  • Brand 123%
  • Brand 218%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Multi Grip Barbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Multi Grip Barbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiss bar12K/yr
  • multi grip barbell12K/yr
  • swiss barbell7K/yr
  • multigrip barbell7K/yr
  • neutral grip barbell4K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Grip Barbell

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
23%of negative reviews mention “Size-Overall”
3.0%of orders come back
“The sleeves are a little bit smaller as you can see on the video”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Multi Grip Barbell questions

Answered from the same tracked data.