Is muay thai profitable to sell on Amazon United States?

The niche generates $642K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the muay thai niche?

14 brands and 27 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in muay thai?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.0%.

When does demand for muay thai peak?

Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the muay thai niche?

Listings span $9.15–$164.45; the average listing price is $41.44 (sweet spot $15–$100). The average incumbent carries 6,709 reviews — the moat a new listing must climb.

Muay Thai

Worth a look

Shows a sweet-spot price point ($41.44 avg), but soft demand (-1.2% this quarter) keeps it on the watch list.

Avg price

Incredible$41.44

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Market size

Good$642K

$642K/yr · 304K searches

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.15–$164.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Review moat

Bad6,709

avg incumbent reviews — the moat a new listing must climb

Is muay thai profitable on Amazon?

According to Flapen's Amazon United States niche tracking, muay thai is a $642K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

muay thai market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $518K–$622K; units × avg price
Conversion rate: 5.1%
Avg BSR: #29
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 6.0%
Avg brand age: 52 months
Avg seller age: 159 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

18%

RDX27%
Meister18%
Fairtex13%
FIVING9%
Hayabusa8%
Venum7%
Open — no brand owns it (8 brands, 18%)

muay thai demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top muay thai search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

muay thai192K/yr +2.6%0.3% conv.
boxing glove deodorizer59K/yr -6.5%10.8% conv.
glove deodorizer14K/yr +10.7%10.0% conv.
boxing gloves deodorizer14K/yr -8.9%8.3% conv.
mma gear for men6K/yr -17.3%0.1% conv.
glove dogs4K/yr -11.7%8.8% conv.
boxing glove deodorizer inserts4K/yr -7.0%10.5% conv.
glove deodorizers10K/yr -55.1%7.4% conv.

All search terms

Top muay thai products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Meister Glove Deodorizers for Boxing and All Sports - Absorbs Stink and Leaves Gloves Fresh - Fresh Linen

Meister$13.074.7★17,892 rev

RDX Boxing Gloves Pro Training Sparring Maya Hide Leather Muay Thai MMA Kickboxing Men Women Adult Heavy Punching Bag Focus Mitts Pads Workout Ventilated Palm Multi Layered 8 10 12 14 16 18 Oz

RDX$37.054.7★17,606 rev

FIVING MMA Martial Arts Shin Guards Padded Adjustable Muay Thai Leg Guards with Instep Protection for Kickboxing/MMA Training and Sparring Professional MMA Equipment (Black Medium)

FIVING$39.634.7★1,640 rev

RDX Boxing Hand Wraps 4.5M / 180 Inches Mexican Style Semi-Elastic MMA Inner Gloves - Wrist Support for Muay Thai Kickboxing BJJ Karate - Thumb Loop & Hook and Loop Closure - Cotton & Nylon Blend

RDX$13.074.6★7,474 rev

BEAUDRM Mens Muay Thai Shorts Graphic Elastic Waist Kickboxing Baggy Sport Gym Shorts Black Medium

BEAUDRM$21.714.1★26 rev

Newest

by launch date

Hayabusa Ashi 4.0 Foot Grips - MMA Muay Thai Kickboxing Jiu Jitsu Boxing and Wrestling - Black Small

Hayabusa$34.3818 rev

8mo ago

RDX Gel Boxing Hand Wraps Inner Gloves Men Women Quick 100cm Long Wrist Straps Elasticated Padded Fist Under Mitts Protection Muay Thai MMA Kickboxing Martial Arts (Full Black M)

RDX$15.3410,137 rev

10mo ago

BEAUDRM Mens Muay Thai Shorts Graphic Elastic Waist Kickboxing Baggy Sport Gym Shorts Black Medium

BEAUDRM$21.7126 rev

11mo ago

BOXRAW Boxing Glove Deodorizers - Moisture Absorbing Glove Dryer & Odor Neutralizer - Infused Inserts for a Fresh Scent Ideal Boxing Accessories for Men & Women - One Size - Pair - Lavender

BOXRAW$12.9594 rev

2y ago

The Glove Purifier V2- Boxing Glove Purifier & Dryer with Thermal Heating and O3-Enabled Active Technology |Odor Reducer for Keeping Gloves Fresh

The Glove Purifier$69.8852 rev

2y ago

What reviews say buyers love and hate about muay thai

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Best quality”

Smell9%

“Fresh Smell”

Value For Money8%

“Reasonable price”

Size-Overall6%

“Amazing fit”

Exercise/Sports Suitability5%

“This bag is perfect for my daily workouts”

Comfort-Overall5%

“Amazing comfort”

Durability4%

“still works”

Grip3%

“Soft grip handles are so comfortable and works awesome”

Advertised Vs Actual Product3%

“Item as described”

Efficiency3%

“Does its job well”

What buyers complain about

Quality-Overall13%

“Recent quality control issues”

Durability12%

“Broke easily”

Size-Overall11%

“Also, mine was too short”

Smell10%

“Extremely strong smell”

Rope/Wire Tangling3%

“Gets tangled in your feet”

Handle Quality3%

“Handle broke off”

Stitch/Finish/Polish3%

“Stitching ripped”

Value For Money2%

“a bit overpriced”

Strength2%

“Not very effective”

Cushion2%

“the padding isn't the best”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product5%

Value For Money4%

Smell3%

Quality-Overall3%