- Flapen Score
- 25 / 100Ranks 7,925 of 8,101 Sports & Outdoors niches · −22 vs the category median of 4725
- Market size
- $31K/yr60K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 23 sellers
Flapen Score
Mp40 against its category
The dotted line is the Sports & Outdoors average. Past it, Mp40 is stronger. Inside it, weaker.
Market
The Mp40 market on Amazon at a glance
Shoppers on Amazon United States searched for Mp40 60K times last year and spent an estimated $31K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $31Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- mp4021K searches a year
02 · Price
A sale here is worth $145.38.
Listings sell for $145.38 on average, from $35.87 to $399.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $145.38 that is $0 to $15K a year per listing.
- Average price
- $145.38above the $15 to $100 sweet spot
- Price range
- $35.87–$399.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #4,279 within Airsoft. It carries 1,469 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 82%
- Out of stock, average day
- 9.2%
- Average rank
- #4,279in Airsoft
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,469per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Mp40 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Umarex Legends MP Blowback Automatic .177 Caliber BB Gun Air Rifle
- Price
- $194.87
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 8y ago

BBTac Airsoft BT-M40 Spring Loaded Rifle WWII Replica
- Price
- $43.99
- Rating
- 3.9/5
- Reviews
- 326
- Age
- 11y ago

JJNUSA Genuine Leather Gun Holster for Glock 19 17 19X 22 23 26 31 32 44 45 Ruger SR9 SR22 Sig P225 P299 SW MP9 MP40 Leather IWB Holster Flower Brown Right Handed
- Price
- $39.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

360 FPS German WWII Full Metal Machine Airsoft Pistol AEG (Black & Imitation Wood)
- Price
- $171.18
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3y ago

Umarex Legends M3 Grease Gun .177 Caliber BB Gun Air Rifle
- Price
- $186.99
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 5y ago
Trending
estimated 90-day click momentum
Splatterburst Targets - 8 inch Adhesive Stick & Splatter Reactive Shooting Targets - Gun - Rifle - Pistol - Airsoft - BB Gun - Pellet Gun - Air Rifle (100 Pack)
- Price
- $35.87
- Rating
- 4.8/5
- Reviews
- 11,960
- Age
- 10y ago

Pro Heavy Duty Competition Holster fits SW MP9/MP40 M2.0 4.25in - Polymer/Metal Models (Right-Hand Draw Black/Carbon Fiber)
- Price
- $128.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago

JJNUSA Genuine Leather Gun Holster for Glock 19 17 19X 22 23 26 31 32 44 45 Ruger SR9 SR22 Sig P225 P299 SW MP9 MP40 Leather IWB Holster Flower Brown Right Handed
- Price
- $39.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Umarex HK Heckler & Koch MP5 K-PDW Semi Automatic .177 Caliber BB Gun Air Rifle Black
- Price
- $113.02
- Rating
- 4.2/5
- Reviews
- 1,239
- Age
- 18y ago

Umarex Legends P.08 All Metal .177 Caliber BB Gun Air Pistol Standard Action Legends P.08 Air Gun
- Price
- $65.48
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 13y ago
Newest
by launch date
JJNUSA Genuine Leather Gun Holster for Glock 19 17 19X 22 23 26 31 32 44 45 Ruger SR9 SR22 Sig P225 P299 SW MP9 MP40 Leather IWB Holster Flower Brown Right Handed
- Price
- $39.57
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

360 FPS German WWII Full Metal Machine Airsoft Pistol AEG (Black & Imitation Wood)
- Price
- $171.18
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3y ago

Umarex Legends M3 Grease Gun .177 Caliber BB Gun Air Rifle
- Price
- $186.99
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 5y ago

Umarex Legends M1A1 Blowback Automatic .177 Caliber BB Gun Air Rifle
- Price
- $220.19
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 6y ago

Pro Heavy Duty Competition Holster fits SW MP9/MP40 M2.0 4.25in - Polymer/Metal Models (Right-Hand Draw Black/Carbon Fiber)
- Price
- $128.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
23
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
3%
- Umarex64%
- BBTac10%
- JJNUSA8%
- GoldenBall7%
- Splatterburst Targets4%
- Legend3%
- Open — no brand owns it (1 brand, 3%)
Demand
Mp40 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Mp40 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mp4021K/yr
- mp40 bb gun8K/yr
- airsoft mp4012K/yr
- umarex mp406K/yr
- mp40 airsoft gun7K/yr
- mp 405K/yr
- mp40 bb gun full auto443/yr
Reviews and returns
What reviews say buyers love and hate about Mp40
We read the reviews and the return reasons for every product selling here.
“Cheaply made broke a week after we got it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mp40 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









