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Mouth Guard for Braces for Sports

Fail

Demand is soft, at -21.1% this quarter, so Mouth Guard for Braces for Sports is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$443K/yr662K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
46%top-5 click share · 9 brands · 58 sellers

Flapen Score

Mouth Guard for Braces for Sports against its category

The dotted line is the Sports & Outdoors average. Past it, Mouth Guard for Braces for Sports is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouth Guard for Braces for Sports market on Amazon at a glance

Shoppers on Amazon United States searched for Mouth Guard for Braces for Sports 662K times last year and spent an estimated $443K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $443K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
4.1%
Market size, estimated
$443Ka year
Peak month
August2.6× the quietest month
Top search term
shock doctor mouth guards160K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $8.45 to $24.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $16.39 that is $12K to $16K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$8.45–$24.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Sports Medicine. It carries 3,193 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Sports Medicine
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
3,193per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Mouth Guard for Braces for Sports products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

58

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

4%

  • Brand 171%
  • Brand 211%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Mouth Guard for Braces for Sports search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.6×

Search terms

Top Mouth Guard for Braces for Sports search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shock doctor mouth guards160K/yr
  • braces mouth guard86K/yr
  • mouthguard for braces66K/yr
  • mouth guard for braces for sports67K/yr
  • mouth guard for braces49K/yr
  • football mouth guard for braces31K/yr
  • shock mouth guard21K/yr
  • braces mouthguard27K/yr
  • myobrace15K/yr
  • shock doctor braces mouthguard17K/yr

Reviews and returns

What reviews say buyers love and hate about Mouth Guard for Braces for Sports

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Didnt fit”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mouth Guard for Braces for Sports questions

Answered from the same tracked data.