Mountain House Breakfast Skillet
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+146.0%90-day search growth — must beat 0% to launch
Avg price
Great$21.57avg listing price — sweet spot $15–$100
Price range
Great$5.92–$68.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,826.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$51K$51K/yr · 31K searches
Is mountain house breakfast skillet profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mountain house breakfast skillet is a $51K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mountain house breakfast skillet market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $65K–$86K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 85%
- Out of stock
- 16.0%
- Avg brand age
- 75 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
45
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
36%
Top 20: 82%
Open market
6%
- Mountain House54%
- Peak Refuel13%
- Backpacker's Pantry12%
- NOMAD NUTRITION6%
- ReadyWise5%
- GOOD TO-GO3%
- Open — no brand owns it (6 brands, 6%)
Top mountain house breakfast skillet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mountain house breakfast skillet8K/yr
- backpacking breakfast7K/yr
- camping breakfast5K/yr
- backpacking breakfast meals4K/yr
- camping breakfast meals4K/yr
- mountain house eggs3K/yr
Top mountain house breakfast skillet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mountain House Breakfast Skillet | Freeze Dried Backpacking & Camping Food | 6-Pack | Gluten-Free
Mountain House$60.964.6★997 rev
Mountain House Breakfast Skillet #10 Can Freeze Dried Survival & Emergency Food Gluten-Free 8 Servings
Mountain House$51.664.6★524 rev
Mountain House Freeze-Dried Breakfast Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack
Mountain House$13.653.1★6 rev
Peak Refuel Breakfast Skillet 2-Pack | Freeze Dried Backpacking Camping & Emergency Prep Food | 2 Servings Per Pouch
Peak Refuel$29.924.4★1,658 rev
ReadyWise Outdoor Pro Adventure Meal - Breakfast Skillet 2 Servings 1 Pouch 700 Calories 36g Protein Freeze Dried Food & Dehydrated Backpacking Camping Meals up to 5 Year Shelf Life
ReadyWise$13.483.9★3 rev
Newest
by launch dateMountain House Freeze-Dried Breakfast Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack
Mountain House$13.656 rev
Mountain House Freeze-Dried Breakfast Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack
Mountain House$21.262 rev
Mountain House Freeze-Dried Breakfast Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack
Mountain House$21.976 rev
ReadyWise Outdoor Pro Adventure Meal - Breakfast Skillet 2 Servings 1 Pouch 700 Calories 36g Protein Freeze Dried Food & Dehydrated Backpacking Camping Meals up to 5 Year Shelf Life
ReadyWise$13.483 rev
Peak Refuel Breakfast Skillet 2-Pack | Freeze Dried Backpacking Camping & Emergency Prep Food | 2 Servings Per Pouch
Peak Refuel$29.921,658 rev
Trending
90-day click momentumMountain House Freeze-Dried Breakfast Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack
Mountain House$21.264.5★
Mountain House Freeze-Dried Breakfast Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack
Mountain House$13.653.1★
Mountain House Freeze-Dried Breakfast Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack
Mountain House$21.974.0★
GOOD TO-GO Granola (Single Serving) | Camping & Backpacking Food | Just Add Water Backpacking Meals | Good To-Go Dehydrated Meals Taste Better Than Freeze Dried Food
GOOD TO-GO$8.354.5★
ReadyWise Outdoor Pro Adventure Meal - Breakfast Skillet 2 Servings 1 Pouch 700 Calories 36g Protein Freeze Dried Food & Dehydrated Backpacking Camping Meals up to 5 Year Shelf Life
ReadyWise$13.483.9★
What reviews say buyers love and hate about mountain house breakfast skillet
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and creamy”
“Great variety”
“Easy to use”
“Flavor is good”
“I'm sure the nutritional value is high”
“Great deal”
“One expires in August 2026 and the other one in December 2026, and they are very moist and taste great”
“The best biscuits”
“Its a good, healthy, easy to prepare meal that is shelf stable for a few years,”
“Nice quality quick cooking time nice taste easy breakfast”
What buyers complain about
“Not Tasty”
“The cup is rather large”
“but more expensive as well”
“Does not have a good flavor”
“The directions are horrible”
“still watery”
“First, bring salt”
“still couldn't get rid of the lumps”
“The texture can come off a bit spongy depending on how you prep it”
“One felt heavier than the other”
Top return reasons
Common mountain house breakfast skillet questions
- Is mountain house breakfast skillet profitable to sell on Amazon United States?
- The niche generates $51K/yr across 40 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +146.0%. Flapen's verdict: Worth a look (67/100).
- How competitive is the mountain house breakfast skillet niche?
- 12 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in mountain house breakfast skillet?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the mountain house breakfast skillet niche?
- Listings span $5.92–$68.52; the average listing price is $21.57 (sweet spot $15–$100). The average incumbent carries 1,826 reviews — the moat a new listing must climb.