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Mountain House Biscuits and Gravy

Fail

The top 5 brands take 100% of clicks, so Mountain House Biscuits and Gravy is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$65K/yr19K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
90%top-5 click share · 3 brands · 13 sellers

Flapen Score

Mountain House Biscuits and Gravy against its category

The dotted line is the Sports & Outdoors average. Past it, Mountain House Biscuits and Gravy is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mountain House Biscuits and Gravy market on Amazon at a glance

Shoppers on Amazon United States searched for Mountain House Biscuits and Gravy 19K times last year and spent an estimated $65K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
10.6%
Market size, estimated
$65Ka year
Top search term
mountain house biscuits and gravy13K searches a year

02 · Price

A sale here is worth $32.15.

Listings sell for $32.15 on average, from $7.50 to $69.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $32.15 that is $3K to $8K a year per listing.

Average price
$32.15inside the $15 to $100 sweet spot
Price range
$7.50–$69.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #87 within Camp Kitchen. It carries 1,916 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
7.2%
Average rank
#87in Camp Kitchen
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,916per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
84 months

Products

Top Mountain House Biscuits and Gravy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 220%
  • Brand 35%

Search terms

Top Mountain House Biscuits and Gravy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mountain house biscuits and gravy13K/yr
  • biscuits and gravy freeze dried3K/yr
  • freeze dried biscuits and gravy3K/yr

FAQ

Common Mountain House Biscuits and Gravy questions

Answered from the same tracked data.