Mountain Bike Helmet
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$71.09avg listing price — sweet spot $15–$100
Market size
Good$839K$839K/yr · 983K searches
Growth
Great+60.8%90-day search growth — must beat 0% to launch
Review moat
Good1,180.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$21.99–$303.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Is mountain bike helmet profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mountain bike helmet is a $839K/yr Amazon United States market (983K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mountain bike helmet market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $569K–$711K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 13.6%
- Avg brand age
- 57 months
- Avg seller age
- 168 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
71
Top-5 brand share
83%
Top 20: 98%
Top-5 click share
18%
Top 20: 49%
Open market
13%
- Giro48%
- SMITH16%
- OutdoorMaster8%
- Schwinn7%
- Retrospec4%
- BELL4%
- Open — no brand owns it (22 brands, 13%)
mountain bike helmet demand & seasonality
Weekly Amazon search volume, last 104 weeks — +60.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top mountain bike helmet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mips bike helmet149K/yr
- road bike helmet153K/yr
- giro bike helmet140K/yr
- mips helmet77K/yr
- giro53K/yr
- giro helmet84K/yr
- bike helmet mips48K/yr
- smith bike helmet43K/yr
- specialized bike helmet41K/yr
- nta 8776 e-bike certified helmet25K/yr
Top mountain bike helmet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwinn Thrasher Helmet for Adults Black Size 58 - 62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet
Schwinn$29.894.7★12,934 rev
SMITH Signal Cycling Helmet Adult Road Bike Helmet with MIPS Technology Lightweight Impact Protection for Men & Women Black Medium
SMITH$92.214.7★1,654 rev
Bell Revolution MIPS Adult Bike Helmet Black Adult (14+ yrs.)
BELL$31.324.4★1,057 rev
Giro Register MIPS Adult Recreational Cycling Helmet - Matte Bright Pink (2024) UY
Giro$58.114.6★1,032 rev
Giro Fixture MIPS Bike Helmet - Matte Black/Grey - Universal Adult (54-61 cm)
Giro$83.174.7★55 rev
Newest
by launch date
Giro Register MIPS II Helmet - Matte Black/Grey - Universal Adult
Giro$80.0088 rev
Giro Isode MIPS II Cycling Helmet - Matte Stone - Universal Adult
Giro$78.5420 rev
Giro Isode MIPS II Cycling Helmet - Matte White - Universal Adult
Giro$77.2220 rev
Giro Cielo MIPS Cycling Helmet - Stone - Large
Giro$178.4377 rev
Giro Agilis MIPS Cycling Helmet - Matte White - Medium
Giro$115.611,910 rev
Trending
90-day click momentumGiro Agilis MIPS Cycling Helmet - Matte White - Large
Giro$115.444.7★
Giro Fixture MIPS II Bike Helmet - Matte White/Grey - Universal Adult (54-61 cm)
Giro$83.734.7★
Giro Agilis MIPS Cycling Helmet - Matte Black - Medium
Giro$114.844.7★
Giro Register MIPS II Helmet - Matte Black/Grey - Universal Adult
Giro$80.004.6★
Giro Register MIPS Adult Recreational Cycling Helmet - Matte Bright Pink (2024) UY
Giro$58.114.6★
What reviews say buyers love and hate about mountain bike helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Secure fit”
“Super comfortable”
“Solid quality for the price”
“Great deal”
“Its lightweight and breathable”
“Easily adjustable”
“keep you safe”
“Works as advertised and adjusts easily”
“The lights work really good too”
“Great design”
What buyers complain about
“Too large”
“Broke after six months”
“Color not as described”
“Really disappointing for the price”
“Disappointed in quality”
“Crappy material”
“then would not turn on”
“not really comfortable”
“Not enough padding”
“It appears to be a used or returned unit rather than a brand-new one”
Top return reasons
Common mountain bike helmet questions
- Is mountain bike helmet profitable to sell on Amazon United States?
- The niche generates $839K/yr across 122 tracked products. 20 of 24 products launched in the last 360 days are still selling. 90-day search growth is +60.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the mountain bike helmet niche?
- 28 brands and 71 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in mountain bike helmet?
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 5.2% — above our launch gate.
- When does demand for mountain bike helmet peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the mountain bike helmet niche?
- Listings span $21.99–$303.80; the average listing price is $71.09 (sweet spot $15–$100). The average incumbent carries 1,181 reviews — the moat a new listing must climb.