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Mountain Bike

Maybe

Shoppers spend an estimated $1.8M a year here. But buyers convert on only 0.1% of searches, so Mountain Bike is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$1.8M/yr4.5M searches / yr
90-day growth
+40.1%search demand this quarter
Competition
23%top-5 click share · 34 brands · 79 sellers

Flapen Score

Mountain Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Mountain Bike is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mountain Bike market on Amazon at a glance

Shoppers on Amazon United States searched for Mountain Bike 4.5M times last year and spent an estimated $1.8M. The top 5 brands take 54% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
+40.1%
Conversion, latest week
0.1%
Market size, estimated
$1.8Ma year
Peak month
June2.1× the quietest month
Top search term
mountain bike1.5M searches a year

02 · Price

A sale here is worth $286.61.

Listings sell for $286.61 on average, from $5.95 to $2096.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $286.61 that is $0 to $29K a year per listing.

Average price
$286.61above the $15 to $100 sweet spot
Price range
$5.95–$2096.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$29K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #227 within Bikes. It carries 2,688 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
49%
Out of stock, average day
9.7%
Average rank
#227in Bikes
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
2,688per listing
Listings tracked
99

04 · Newcomers

22 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
22Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mountain Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

79

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

23%

Top 20: 54%

Open market

41%

  • Brand 118%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Mountain Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Mountain Bike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mountain bike1.5M/yr
  • womens bike340K/yr
  • mens bike293K/yr
  • mountain bikes285K/yr
  • trek bike190K/yr
  • schwinn bike176K/yr
  • mens mountain bike156K/yr
  • 24 inch bike165K/yr
  • mens bicycle142K/yr
  • road bikes136K/yr

Reviews and returns

What reviews say buyers love and hate about Mountain Bike

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Poor quality and flimsy”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mountain Bike questions

Answered from the same tracked data.