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Morrell High Roller Target

Fail

Prices span $18.91–$658.43, mostly outside the sweet spot, so Morrell High Roller Target is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$83K/yr36K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
64%top-5 click share · 8 brands · 40 sellers

Flapen Score

Morrell High Roller Target against its category

The dotted line is the Sports & Outdoors average. Past it, Morrell High Roller Target is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Morrell High Roller Target market on Amazon at a glance

Shoppers on Amazon United States searched for Morrell High Roller Target 36K times last year and spent an estimated $83K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
1.6%
Market size, estimated
$83Ka year
Peak month
August2.9× the quietest month
Top search term
delta mckenzie5K searches a year

02 · Price

A sale here is worth $147.25.

Listings sell for $147.25 on average, from $18.91 to $658.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $147.25 that is $0 to $15K a year per listing.

Average price
$147.25above the $15 to $100 sweet spot
Price range
$18.91–$658.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Archery. It carries 1,403 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
45%
Out of stock, average day
0.0%
Average rank
#142in Archery
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,403per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Morrell High Roller Target products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

40

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • Brand 158%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 4%)

Demand

Morrell High Roller Target search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Morrell High Roller Target search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delta mckenzie5K/yr
  • morrell high roller4K/yr
  • black hole archery target3K/yr
  • dice archery target4K/yr
  • dice bow target6K/yr
  • dice target3K/yr
  • morrell high roller target4K/yr
  • delta mckenzie predator target5K/yr

Reviews and returns

What reviews say buyers love and hate about Morrell High Roller Target

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Morrell High Roller Target questions

Answered from the same tracked data.