Morrell High Roller Target
Skip itPrices mostly outside the sweet spot ($18.91–$658.43) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$147.25avg listing price — sweet spot $15–$100
Review moat
Good1,403.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$83K$83K/yr · 36K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$18.91–$658.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Is morrell high roller target profitable on Amazon?
According to Flapen's Amazon United States niche tracking, morrell high roller target is a $83K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
morrell high roller target market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $74K–$110K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 188 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
40
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Morrell58%
- VEVOR11%
- Kalkal8%
- Delta McKenzie7%
- LWANO6%
- Black Hole5%
- Open — no brand owns it (2 brands, 4%)
morrell high roller target demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top morrell high roller target search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- delta mckenzie5K/yr
- morrell high roller4K/yr
- black hole archery target3K/yr
- dice archery target4K/yr
- dice bow target6K/yr
- dice target3K/yr
- morrell high roller target4K/yr
- delta mckenzie predator target5K/yr
Top morrell high roller target products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrell Big High Roller Foam Archery Target 17lb 6-Sided Cube w/ 21 Bullseyes and Carry Handle - Dice Practice Target for Compound Bows and Crossbow Red
Morrell$209.044.6★287 rev
Morrell High Roller Foam Archery Target 6-Sided Cube with 21 Bullseyes Red 13 x 13 - Portable Backyard Target for Broadheads Field Points Compound Bows and Crossbows Built-in Carrying Handle
Morrell$130.714.6★287 rev
VEVOR Archery Target Block 15x15 All-Side Block Target Block Outdoor Portable Crossbow Target with Carry Handle Easy Arrow Removal Great Visibility Lightweight Easy to Transport Black
VEVOR$64.404.5★209 rev
Morrell Targets Center Punch 24 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red
Morrell$311.815.0★2 rev
Morrell Targets Center Punch 35 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red
Morrell$658.435.0★2 rev
Newest
by launch date
Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
Kalkal$57.8770 rev
Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
Kalkal$59.6370 rev
LWANO 18 Sided Cube Archery Target Youth Compound Bow Backyard Shooting
LWANO$80.1931 rev
Morrell Targets Center Punch 24 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red
Morrell$311.812 rev
Morrell Targets Center Punch 35 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red
Morrell$658.432 rev
Trending
90-day click momentum
Pacer Rollr GRL Lilly - Womens Blue/Pink Size 09
Pacer$49.244.7★
Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
Kalkal$57.874.3★
Champion Range and Target Traps and Targets Metal Pop-Up Target (Diamond Shape) Orange 7 1/2 x 2 3/4
Champion$18.914.5★
LWANO 18 Sided Cube Archery Target Youth Compound Bow Backyard Shooting
LWANO$80.194.2★
Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
Kalkal$59.634.3★
What reviews say buyers love and hate about morrell high roller target
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality High-Density Closed-Cell Foam”
“it's holding up well”
“Good Value”
“This block is very very light weight”
“Simple and effective”
“Large and great to use”
“Is as advertised”
“This archery target is a nice addition to my shooting range”
“The colors are bright”
“Works well enough”
What buyers complain about
“Small”
“Not great quality for long term use”
“They don't last”
“are difficult to extract”
“Very light weight too”
“I am fed up with false advertising”
“its heavy for its size”
“Dont waste your money there are better for less”
“Can sometimes have issues falling over”
“poorly put together”
Top return reasons
Common morrell high roller target questions
- Is morrell high roller target profitable to sell on Amazon United States?
- The niche generates $83K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the morrell high roller target niche?
- 8 brands and 40 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in morrell high roller target?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- When does demand for morrell high roller target peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the morrell high roller target niche?
- Listings span $18.91–$658.43; the average listing price is $147.25 (sweet spot $15–$100). The average incumbent carries 1,403 reviews — the moat a new listing must climb.