Skip to content

Mooring Buoy

Maybe

Search demand grew +206.0% this quarter. But the top 5 brands take 98% of clicks, so Mooring Buoy is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$90K/yr33K searches / yr
90-day growth
+206.0%search demand this quarter
Competition
74%top-5 click share · 6 brands · 48 sellers

Flapen Score

Mooring Buoy against its category

The dotted line is the Sports & Outdoors average. Past it, Mooring Buoy is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mooring Buoy market on Amazon at a glance

Shoppers on Amazon United States searched for Mooring Buoy 33K times last year and spent an estimated $90K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +206.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+206.0%
Conversion, latest week
2.5%
Market size, estimated
$90Ka year
Peak month
July7.2× the quietest month
Top search term
mooring buoy17K searches a year

02 · Price

A sale here is worth $111.09.

Listings sell for $111.09 on average, from $28.64 to $190.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $111.09 that is $0 to $11K a year per listing.

Average price
$111.09above the $15 to $100 sweet spot
Price range
$28.64–$190.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #23 within Docking & Anchoring Equipment. It carries 127 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
64%
Out of stock, average day
1.5%
Average rank
#23in Docking & Anchoring Equipment
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
14

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mooring Buoy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

48

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Mooring Buoy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.2×

Search terms

Top Mooring Buoy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mooring buoy17K/yr
  • mooring ball6K/yr
  • boat mooring buoys6K/yr
  • mooring buoys3K/yr

Reviews and returns

What reviews say buyers love and hate about Mooring Buoy

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Rusts/Corrodes”
0.8%of orders come back
“At risk for corrosion”
A buyer, on “Rusts/Corrodes”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mooring Buoy questions

Answered from the same tracked data.