Mooring Buoy
Worth a lookShows demand growing +206.0% this quarter, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Growth
Incredible+206.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great126.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$111.09avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$28.64–$190.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 33K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Is mooring buoy profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mooring buoy is a $90K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mooring buoy market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $56K–$83K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 59 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
48
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- TaylorMade54%
- Tellegloww14%
- AmarinePlay13%
- FHNI9%
- MXOYOXM8%
- VEITHI2%
- Open — no brand owns it (0%)
mooring buoy demand & seasonality
Weekly Amazon search volume, last 104 weeks — +206.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.2×
Top mooring buoy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mooring buoy17K/yr
- mooring ball6K/yr
- boat mooring buoys6K/yr
- mooring buoys3K/yr
Top mooring buoy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Taylor Made Products 22105 Pick-up or Diving Mast Buoy White / Blue Stripe Mast Length 48 inch
TaylorMade$61.634.3★513 rev
Tellegloww Boat Mooring Buoy 12/15/20 Inch White Anchor Buoy Float Mooring Ball with Reflective Blue Stripe Attractive Illuminated(12 Inch)
Tellegloww$97.664.1★43 rev
FHNI 12 Mooring Buoy White Ball Boat Buoy with Reflective Blue Stripe Includes D-Shackle and Rope for Boat Anchoring and Water Marking
FHNI$93.704.8★5 rev
MXOYOXM Boat Mooring Buoy 12 in Anchor Buoy for Boat White Buoy Float Ball Boat Buoy with Blue Reflective Stripes for Mooring Boats
MXOYOXM$88.864.7★4 rev
AmarinePlay Mooring Buoy Boat Mooring Ball Float 12Inch Illuminated Buoy
AmarinePlay$89.535.0★4 rev
Newest
by launch date
Round Boat Fender Ball Boat Buoy Ball 12 Boat Mooring Buoy Ball for Lake
AmarinePlay$36.6054 rev
AmarinePlay Mooring Buoy Boat Mooring Ball Float 12Inch Illuminated Buoy
AmarinePlay$89.534 rev
AmarinePlay Mooring Buoy Boat Mooring Ball Float 12Inch Illuminated Buoy
AmarinePlay$88.774 rev
FHNI 12 Mooring Buoy White Ball Boat Buoy with Reflective Blue Stripe Includes D-Shackle and Rope for Boat Anchoring and Water Marking
FHNI$93.705 rev
MXOYOXM Boat Mooring Buoy 12 in Anchor Buoy for Boat White Buoy Float Ball Boat Buoy with Blue Reflective Stripes for Mooring Boats
MXOYOXM$88.864 rev
Trending
90-day click momentum
VEITHI 1 Pack 9.8 x 12.2 in Boat Buoy Balls Anchor Buoy Round Boat Fenders Vinyl Inflatable Boat Mooring Buoys with Needles Boat Buoys Bumpers for Anchoring/Marking/Docking/Marker Buoys Blue
VEITHI$28.644.6★
TAYLOR MADE PRODUCTS Tuff End Buoy White (27) Flexible Strong Marine-Grade Vinyl Buoy for 25-40 Foot Boats Easy-to-use Trivalve Inflates with Standard Ball Pump 2020108084
TaylorMade$190.724.3★
AmarinePlay Mooring Buoy Boat Mooring Ball Float 12Inch Illuminated Buoy
AmarinePlay$89.535.0★
Round Boat Fender Ball Boat Buoy Ball 12 Boat Mooring Buoy Ball for Lake
AmarinePlay$36.604.4★
MXOYOXM Boat Mooring Buoy 12 in Anchor Buoy for Boat White Buoy Float Ball Boat Buoy with Blue Reflective Stripes for Mooring Boats
MXOYOXM$88.864.7★
What reviews say buyers love and hate about mooring buoy
What buyers praise and complain about, mined from review topics.What buyers love
“Super nice quality mooring buoy”
“Good value”
“This mooring ball is extremely durable”
“Exactly what I expected”
“High-density foam filled polyethylene shell: Boat mooring buoy with UV-resistant outer shell that withstands harsh marine conditions”
“High-density foam filled polyethylene shell: Boat mooring buoy with UV-resistant outer shell that withstands harsh marine conditions”
What buyers complain about
“At risk for corrosion”
“Expensive”
“Quality could improve”
“Misleading”
“It is large”
Top return reasons
Common mooring buoy questions
- Is mooring buoy profitable to sell on Amazon United States?
- The niche generates $90K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +206.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mooring buoy niche?
- 6 brands and 48 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in mooring buoy?
- Top complaints mined from reviews: Rusts/Corrodes, Value For Money, Quality-Overall. The return rate is 0.8%.
- When does demand for mooring buoy peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.2× the quietest.
- What does it cost to enter the mooring buoy niche?
- Listings span $28.64–$190.72; the average listing price is $111.09 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.