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Moore Maker Knives

Fail

The top 5 brands take 99% of clicks, so Moore Maker Knives is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$47K/yr31K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
39%top-5 click share · 6 brands · 12 sellers

Flapen Score

Moore Maker Knives against its category

The dotted line is the Sports & Outdoors average. Past it, Moore Maker Knives is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moore Maker Knives market on Amazon at a glance

Shoppers on Amazon United States searched for Moore Maker Knives 31K times last year and spent an estimated $47K. The top 5 brands take 99% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
1.5%
Market size, estimated
$47Ka year
Top search term
moore maker knives24K searches a year

02 · Price

A sale here is worth $103.70.

Listings sell for $103.70 on average, from $37.37 to $492.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $103.70 that is $0 to $10K a year per listing.

Average price
$103.70above the $15 to $100 sweet spot
Price range
$37.37–$492.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #2,550 within Knives & Tools. It carries 15 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
35%
Out of stock, average day
19.7%
Average rank
#2,550in Knives & Tools
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
15per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Moore Maker Knives products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

12

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 93%

Open market

0%

  • Brand 155%
  • Brand 231%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Moore Maker Knives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Moore Maker Knives

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Sharpness”
40%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Quality disappointment”
A buyer, on “Quality-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Moore Maker Knives questions

Answered from the same tracked data.